BUSINESS COMPETENCIES
Planning, Project Management,
and Performance Measurement
Why is it important to understand project management?
To be a successful Marketer you need skills in planning, priority setting, managing stakeholders, and decision-making. The ability to plan successfully and set clear priorities is crucial for any business. Planning involves outlining goals, determining strategies to achieve them, and allocating resources effectively. By developing a well-thought-out plan, businesses can chart a path toward success and guide their actions.