Marketing Course Accreditation, Endorsement & Recognition

Australian Marketing Institute’s Accreditation, Endorsement or Recognition provides educators with industry feedback, knowledge, and experience for curriculum development and improvement.

For prospective students selecting a program rigorously vetted by Australia’s leading marketing body means that they can be confident they are participating in a quality program examined by an independent third-party, with knowledge of the needs of industry and practitioners of tomorrow.

The Institute offers FREE Student Membership to students of the AMI accredited educational institutions, accredited programs and Educational Corporate Members. Check below the full list of eligible programs.

FREE Student Membership

The Institute offers FREE Student Membership to students of the AMI accredited educational institutions, accredited programs and Educational Corporate Members.

By joining the Australian Marketing Institute as a student member, you will become a member of Australia’s only professional body for marketers which provides members with a pathway to becoming Certified Practising Marketers. If you’re a student of one of the programs listed above, apply for your FREE AMI Student Membership online today! Please note, the offer is valid for new members only. 

AMI Accreditation

For Tertiary Programs

By selecting a tertiary program rigorously vetted by the Australia’s leading marketing body, you can be confident that you are participating in a quality program examined by an independent third-party, with knowledge of the needs of industry and practitioners of tomorrow.

AMI Endorsement

For VET or Industry Programs

When assessing a marketing-related course/program, the AMI looks into a high degree of quality assurance demonstrated by a VET Provider; a Course/Program Unit structure; and the workplace relevance.

AMI Recognition

For MBA courses

Recognised MBA courses should enable students to upon graduation run a thriving marketing related business or manage a marketing team.

Melbourne Institute of Technology
Melbourne Institute of Technology
AMI Accredited Courses:
-Bachelor of Business (Marketing)
-Bachelor of Business (Digital Marketing)

At MIT, they encourage bold, independent thinking and offer the highest quality academic experience to stretch you. You’ll thrive on plenty of autonomy to direct your own learning, with our tutors on hand to challenge your ideas. The small class sizes mean you enjoy more contact time with tutors, plus support whenever you need it to get the best out of your studies. Their versatile degrees will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

288 La Trobe Street, Melbourne, VIC 3000

+1800 198 123

La Trobe University
La Trobe University
AMI Accredited Courses:
-Master of Marketing
-Master of Digital Marketing Communications
-Bachelor of Commerce (Marketing Major)
-Bachelor of Business (Marketing Major)
-Bachelor of Business (Marketing)
-Bachelor of Business (Event Management / Marketing)
-Graduate Diploma in Digital Marketing Communications
-Graduate Diploma in Marketing
-Graduate Certificate in Digital Marketing Communications
-Graduate Certificate in Marketing

At La Trobe, they offer the highest quality academic experience coupled with a strong emphasis on industry and career connections. Having co-developed a Career Ready Advantage program with distinguished employers you’ll receive expert advice so you can map your career path and develop the skills, experience and connections you need to achieve your goals. The versatile degree taught by ground breaking researchers, industry leaders and experts will provide a platform that allows professionals to thrive in their respective degrees. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Plenty Rd & Kingsbury Dr, Bundoora VIC 3086

1300 135 045

University of Southern Queensland
University of Southern Queensland
AMI Accredited Course:
-Bachelor of Business & Commerce (Marketing)

At USQ, their supportive environment and student focused commitment to learning will allow you to thrive. You’ll have plenty of autonomy to direct your own learning as study options give you the flexibility to choose when, where and how to study. Being a leader in online and blended education USQ is the perfect place to develop your marketing skills both practical and theoretical. In the final year of study the marketing major provides you with the opportunity to complete professional work experience, where you’ll work with an organisation to complete a project final year, this is a core advantage in the process of employability. The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practising Marketer (CPM) upon completion.

West St, Darling Heights QLD 4350

+61 7 4631 5315

Victoria University
Victoria University
AMI Accredited Course:
-Bachelor of Business (Marketing)

At Victoria university the globally recognised and multi-faceted learning approach creates an environment to inspire greatness. Work placements and programs with industry partners provide practicable skills to enhance employability and smaller classes allow for focused learning and better results. They also provide Flexible study options to cater for your individual needs. Gain a competitive edge in your studies by challenging yourself in a community that strives for academic and sporting excellence. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Ballarat Rd, Footscray VIC 3011

(03) 9919 6100

University of South Australia
University of South Australia
AMI Accredited Courses:
-Bachelor of Business (Marketing)
-Bachelor of Marketing & Communication

Expand your learning capabilities with industry informed teaching and degrees that are aligned with the latest industry trends and demands. UniSA is a young and confident university, boldly taking on the needs of a changing world. Having invested 400m into a range of buildings, libraries and sporting facilities they are committed to providing a well-rounded student experience. This includes emphasis on events, entertainment, sports, clubs, student gyms and chill spaces across all campuses, so if you are serious about your career and setting yourself apart UniSA is the university for you. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

101 Currie St, Adelaide SA 5001

(08) 8302 6611

The University of Newcastle
The University of Newcastle
AMI Accredited Courses:
-Master of Marketing
-Bachelor of Business (Marketing)

The University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our degree programs are internationally recognised. Our research is world-class and diverse and our partnerships and collaborations drive innovation. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

University Dr, Callaghan NSW 2308

+61 2 4921 5000

Macquarie University
Macquarie University
AMI Accredited Course:
-Bachelor of Commerce (Marketing)

At Macquarie, you are equipped for a professional career in marketing management. With the acknowledgement that the consumers are the driving force behind any marketing organisatio, units in the major cover gathering information on consumer needs and the the marketing environment. To satisfy those needs, you are trained to use the tools a marketer will use, the extended marketing mix. Lectures include the latest developments in marketing theory illustrated with examples of best marketing practice from Australia and major economies overseas.Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Balaclava Rd, Macquarie Park NSW 2109

+61 2 9850 7111

The University of Melbourne
The University of Melbourne
AMI Accredited Course:
-Master of Management (Marketing)

Melbourne Business School’s Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas; and pursue a career in marketing management. The course focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding and international marketing. AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Griffith University
Griffith University
AMI Accredited Course
-Master of Marketing

The Master of Marketing program builds on the foundation of marketing which includes good communication and critical and analytical thinking. This is where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications. The course gives you the flexibility to keep yur options open for after the completion of your studies. You can contribute to the field by pursuing a higher degree in research and, thereby improving the way we think about marketing. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Parklands Dr Southport, Qld 4215

+61 7 3735 7111

RMIT University
RMIT University
AMI Accredited Courses:
-Master of Marketing
-Bachelor of Business (Marketing) (Applied)
-Bachelor of Business (Marketing)
-Graduate Certificate in Marketing

RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects. The three-year program combines core business studies with specialist marketing courses and the option to choose additional sequences of study, including advanced specialisations in marketing, or courses in other business or related disciplines. AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

124 La Trobe St, Melbourne VIC 3000

+61 3 9925 2260

Monash University
Monash University
AMI Accredited Course:
-Bachelor of Marketing

At Monash, every step is taken considering that the world is ever-changing and this change is what drives the marketing world. Develop a keen sense of what makes brands tick with a well balanced combination of formal and informal methods. Interact with the best of the industry and take a cue from their experiences. This course will will give you the freedom to unleash your creativity with a logical head on your shoulders. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Wellington Rd, Clayton VIC 3800

+61 3 9905 4000

Curtin University
Curtin University
AMI Accredited Course:
-Bachelor of Commerce (Marketing)

WA’s largest and most culturally diverse university with Australia’s third largest international student population.
The Bachelor of Commerce is Curtin Business School’s principal course and an internationally recognised business qualification. It offers you a large and comprehensive range of business specialisations and aims to give you transferable skills and knowledge; be it verbal and interpersonal communication, critical thinking or problem-solving, negotiation and time management. This course acknowledges that marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services. As a result, all these skills will translate into you, the graduates who are under their tutelage. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Curtin University

Kent Street, Bentley, Western Australia 6102

+61 8 9266 9266

Deakin University
Deakin University
AMI Accredited Courses:
-Bachelor of Commerce (Marketing)
-Department of Marketing Bachelor of Marketing (Psychology)

Be a business leader of tomorrow and study at Deakin to gain a wealth of business knowledge and skills through course material, internships and international experiences. Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing in a graduate or postgraduate. Marketing course accredited by the Australian Marketing Institute. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

221 Burwood Highway Burwood VIC 3125 Australia

+61 3 9244 6100

Flinders University
Flinders University
AMI Accredited Course:
-Bachelor of Business (Marketing)

At Flinders, you learn how to research, identify opportunities and communicate effectively with consumers. Build skills in new disciplines, such as social media marketing and e-business. Get real-world work experience and build networks through work placements and projects. Understand the principles of market research, target markets, pricing strategies, and the importance of advertising and promotion. Internal course accredited by the Australian Marketing Institute. Succeed in your studies with mentoring and specialised tutor programs. These will help you learn practical business skills and how to analyse data in order to develop marketing strategies across all sectors of the economy. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Queensland University of Technology
Queensland University of Technology
AMI Accredited Courses:
-Master of Business (Marketing)
-Bachelor of Business (Marketing)
-Graduate Certificate in Business (Marketing)

With QUT, you will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management. With regular seminars and other plethora of opportunities to interact with the industry professionals, you get an invaluable insight into the industry. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

2 George St, Brisbane City QLD 4000

+61 7 3138 2000

The University of Queensland
The University of Queensland
AMI Accredited Courses:
-Master of Business (Marketing)
-Master of Business (Marketing) Advanced
-Master of Business (Advertising)
-Master of Business (Advertising) Advanced
-Bachelor of Business Management (Marketing)
-Bachelor of Business Management (Advertising)

The number of marketing professionals is expected to grow strongly over the next few years, opening up to approximately 50,000 jobs. With competitive environment, you seriously need to set yourself apart from fierce competitors from top universities. Undertaking the AMI accredited university programs (AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program) will fast track your study pathway to becoming a Certified Practising Marketer (CPM).

St Lucia QLD 4072

+61 7 3365 1111

University of Technology Sydney
University of Technology Sydney
AMI Accredited Courses:
-Master of Marketing
-Bachelor of Business (Marketing)
-Graduate Certificate in Marketing
-Graduate Diploma in Marketing

Propel your academic and professional development at UTS; Australia’s most innovative and forward-thinking university. The marketing course combines theory and practical elements with a core focus on innovative and creative thinking. This will allow you to thrive in a modern age marketing environment as the philosophy is that business leaders need to think differently. Learn how to understand consumer wants and needs and transform these into consumer satisfaction, value and profits. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

15 Broadway, Ultimo NSW 2007

+61 2 9514 2000

Edith Cowan University
Edith Cowan University
AMI Accredited Courses:
-Master of Marketing & Innovation Management
-Bachelor of Business (Marketing)
-Bachelor of Marketing, Advertising & Public Relations

Edith Cowan University (ECU) provides the ideal learning environment for people who want to reach their potential. ECU courses are developed in consultation with industry, and teaching staff have extensive industry experience and networks. It’s why ECU students can expect placement opportunities, fieldwork, practicums and networking events as part of their studies. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

270 Joondalup Drive Joondalup WA 6027

+61 8 6304 0000

TAFE NSW
New South Wales (NSW) TAFE Commission
AMI Endorsed Programs:
-Statement of Attainment (SOA) in Marketing Analytics and the Customer Experience

This course is suitable to those with well developed communication skills wishing to up-skill to apply for higher roles or to return to the workforce after a break. You will learn to analyse and evaluate data from a variety of sources, to promote the products and services relevant to your orgnisation and to develop and implement marketing using digital communication. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Open Colleges
Open Colleges
AMI Endorsed Programs:
- Diploma of Social Media Marketing
- Diploma of Marketing and Communication
- Certificate IV in Marketing and Communication

The courses offered here are practical and varied. Hence, can be chosen according to your interests by you. You can pick up the course of your liking and be rest assured, that you are involved in a process to make yourself industry ready. The wide range of opportunities available to you post these courses increases multifold. What’s more is the way these courses take into account the most recent requirements of a Marketing workplace. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

12/300 Elizabeth St Sydney, NSW 2000

1300 931 897

The University of Melbourne Melbourne Business School
The University of Melbourne Melbourne Business School

200 Leicester St, Carlton VIC 3053

+61 3 9349 8200

Disclaimer: Click on a logo to see the list of accredited / endorsed programs. Only those programs listed in the above have been accredited by the Australian Marketing Institute and as such are eligible for free student membership and credits towards becoming a CPM upon completion. If there are other programs offered by the Institution but are not listed above, please do not hesitate to contact the AMI on 02 8256 1650 or email accreditation [@] ami.org.au, to verify whether they are eligible for credit before commencing studies.

For Students

Make the right choice

Choosing the right course is one of the biggest investments you will make in your life, so it’s important to make the right decision. The AMI has thoroughly examined the criteria in determining whether to grant accreditation / endorsement / recognition towards a program. Universities accredited by us must provide you with integrated learning skills, build relationships with industry professionals, deliver a strong foundation in marketing theory, ability to apply practically the theory learnt and ensure that graduates possess the desired employee attributes.

For Providers 

Translate educational goals into successful careers for students

The AMI’s process entails accreditation / endorsement / recognition (validating that standards are met) and peer review to promote high standards of marketing education, to stimulate self-analysis, and to assist the institution under review to achieve its objectives. The review is conducted in a collegiate manner that includes consultation, advice, and feedback.
Educational institutions can download the appropriate guides, registration, and application forms at the links below.

Your successful marketing career starts here!

Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program, are on a fast track pathway to becoming a Certified Practising Marketer (CPM) sooner. Becoming a CPM is what distinguishes a marketing practitioner with experience from a person without, for this reason all graduates of a program approved by the AMI are entitled to a credit reduction in time needed to become a CPM.