Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

A CPM for marketers is what a CPA is to accountants or a chartership is to engineers. The CPM certification in the workplace is a differentiator for marketing professionals – not all marketers are created equal.

The Certified Practising Marketer designation is the only peak professional benchmark of its kind for marketers in the Asia-Pacific Region. Unlike tertiary of vocational education, CPM is recognition of both formal education and successful application of your marketing knowledge and skills. The completion of a program accredited, certified, or registered by the Australian Marketing Institute entitles you towards a credit reduction in time needed to become a CPM.

Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

Not every marketer is a Certified Practising Marketer

These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

Upon becoming an AMI Certified Practising Marketer you can immediately start using CPM designation on your business card, your social and online profiles, email signatures etc. and you will get instant recognition, and you will re-enforce in the mind of those around you the critical function the marketing has to play. Set yourself apart from other marketers. Find out more how to promote your CPM designation.

Benefits of Becoming a Certified Practising Marketer:

 

As a CPM you will benefit from the programs available to you, from the opportunities for continuing professional development, from the advocacy of the AMI and from sharing ideas and knowledge with fellow professionals. Additional benefits include:

CPM Assessment Criteria

 

CPM certification is based on both quantitative and qualitative assessments of career achievements, work history and education. To be successful the applicant must accumulate 650 points across all three areas.

A CPM Matrix is used to further assess applications using four criteria. These consist of educational qualifications, job function, level of seniority and practical experience.

The CPM certification:

 

  • Helps you maintain your competitive advantage through exclusive networking and ongoing professional development with the Australian Marketing Institute.
  • Advances your knowledge with continuing, relevant, and valuable professional development and networking.
  • Promotes the profession of marketing by recognising only qualified practitioners. Certified Practising Marketer (CPM) Program shows that you are a professional marketer – recognised by your peers for your experience and qualifications.
  • Defines excellence in the marketing profession, balancing practical experience and conceptual thinking.

To qualify, Certified Practising Marketer candidates typically have:

 

Minimum 5 years practical marketing management experience with recognised marketing qualification/s

Educational Qualifications

  • 10 years marketing management experience/practice
  • Extensive marketing knowledge and background experience
  • A marketing degree or graduate diploma in marketing is the basic education level. It is however recognised that people can enter marketing without marketing qualifications and credit is therefore given for completed qualifications in other disciplines and any marketing studies undertaken.

Practising Experience

  • In some circumstances, substantial marketing experience can substitute for qualifications. However, in these cases applicants must demonstrate conceptual competence acquired through more than 10 years of specific marketing practice.
  • A minimum of 5 years broad marketing experience is required. Applicants must demonstrate a breadth of experience with more than one area of marketing expertise such as digital marketing or market research.

Professional Achievements

  • Applicants are required to provide a resumé of their professional achievements. Clear career progress, increasing functional responsibility and seniority indicate a track record of professional achievement.
  • Evidence of work done, results achieved and career highlights are sought. All claims must be independently substantiated.

 

Exclusive CPM offer: Complimentary Access to the World's Greatest Business Minds

The Australian Marketing Institute is delighted to announce a partnership with The Growth Faculty – On Demand!

Our valued CPM Members now get access to the latest business ideas, practical tips and tools to apply to your business immediately. AMI has negotiated FREE ACCESS to a collection of exclusive video interviews with the world’s greatest business minds, leading authors, future thinkers, CEOs and execution specialists. Read more

Note that AMI Professional Membership is a prerequisite for anyone wishing to apply for CPM certification.

If you require further information or have any questions, please contact Membership Services on 02 8256 1654 or membership@ami.org.au.