How to maintain your CPM status for existing CPMs
Certified Practising Marketers (CPMs) are required to achieve 100 points CPD points each year.
Earning points is easy and flexible, with options including attending AMI training sessions, publishing articles, mentoring in the AMI Emerging Marketers Program, or judging for the AMI Marketing Excellence Awards.
The table below highlights some of the activities that count toward your CPD points.
| Type of Activity | CPD Points Per Activity* |
|---|---|
| AMI Marketing Excellence Awards judging | 30 |
| AMI mentoring – Emerging Marketers | 50 |
| AMI Marketing Excellence Awards Celebration attendance | 10 |
| Share Marketing experience such as blogs, case studies, podcasts, and interviews to be published on the AMI website | 10 |
| Read articles on Mi3 – Under 10 minutes | 0.5 |
| Read articles on Mi3 – Longer than 10 minutes | 1 |
| Type of Activity | CPD Points Per Hour* |
| Attend Marketing conferences, summits, events etc. | 4 |
| Attend AMI webinar | 4 |
| Attend AMI recommended training | 4 |
| Research, prepare material for publication in textbooks, professional journals, lectures etc. | 4 |
| Non-AMI recommended training, webinars | 2 |
| Attend AMI Annual General Meeting (AMG) | 4 |
Steps to maintain your CPM status
Complete Continuing Professional Development (CPD)
Earn a minimum of 100 points from professional development activities each year. Points can be earned through structured programs like workshops, webinars, or conferences and unstructured activities like self-study or creating marketing-related content.
Track your activities
Keep a detailed log of your activities, including dates and times.
Submit your log
Submit your completed CPD log 30 days before your AMI membership renewal date to maintain your CPM status.
Retain records
Keep supporting documents (e.g., certificates, course materials) for at least one year in case of an audit by AMI.
Stay informed
Respond to reminders about CPD requirements and ensure compliance to retain your certification.
CPM Member Directory
The AMI CPM Directory presents Certified Practising Marketers and their skills to the professional community. Providing a trust mark of marketing professionalism and standards, the Certified Practising Marketer designation helps marketers in their career advancement, improving earning potential, knowledge sharing with industry peers, and building professional brand and credibility.