CATEGORIES
Explore the AMI Marketing Excellence Awards categories!
CAMPAIGN CATEGORIES
Acquisition Marketing
AI-Powered Marketing Campaign
Brand Revitalisation
Content Marketing
Creativity in Brand, Product or Service Marketing
Excellence in Customer Experience & Loyalty
Data & Insight Driven Marketing
Experiential Marketing
CAMPAIGN CATEGORIES
Not for Profit Marketing
Product or Service Launch or Relaunch
Public Sector Marketing
Purpose-led Marketing
Small Budget Marketing
Social Media Marketing
Sustainability Marketing
SPECIAL CATEGORIES
The Lisa Ronson, Next Generation Marketing Leader Award
Agency of the Year
Certified Practising Marketer of the Year
Chief Marketing Officer of the Year
Life Member Award
Sir Charles McGrath Award
Marketing Team of the Year
Marketing Campaign of the Year
2025 AMI AWARDS KEY DATES
Mark these dates so that you don’t miss out on any deadlines and
openings for the 2025 AMI Marketing Excellence Awards.
REGULAR AWARD ENTRIES
AWARD ENTRIES CLOSE
AWARD ENTRIES EXTENDED
FINALISTS ANNOUNCED
AMI MARKETING EXCELLENCE AWARDS GALA
2025 AMI AWARDS
RULES & ELIGIBILITY
The profession of marketing is evolving rapidly.
As your industry body, our vision is to help our members keep up, be successful and demonstrate the strategic power that marketing plays in the business world today. The annual Australian Marketing Institute’s Marketing Excellence Awards are presented to organisations and marketers who have achieved excellence and success from innovative and effective marketing.
As the most established and respected Marketing Awards in Australia, the AMI Marketing Excellence Awards provides the opportunity to promote, experience, recognise and celebrate excellence in the marketing community.
The AMI aims to experience, promote, recognise and celebrate excellence in marketing practice.
ELIGIBILITY
Submissions are invited from individuals and organisations irrespective of turnover or industry, unless otherwise specified. Submissions are accepted from individuals and organisations operating within the APAC region or marketing campaigns executed for the region. The entry must have been active within the period of 1 January 2024 to 30 April 2025. Awards will be presented to the organisation or person named in the entry form.
ENTRY COST
Early bird entry starts from $350 for members and $750 for non-members. Regular pricing is $450 for members and $850 for non-members. Non-member pricing includes a bonus one-year AMI Professional Membership (valued at $410).
This year, we’ve reduced entry fees for CMO, CPM, and young leader awards, with early bird member pricing starting at $225.
All prices exclude GST.
CAMPAIGN CATEGORY SUBMISSION WEIGHTING
Categories are open to both B2C and B2B entrants. Judges will consider the merits of each submission taking into consideration that metrics and success factors differ between B2C and B2B marketing programs. Judges will consider the linkage between strategy, execution and outcomes achieved.
SPECIAL CATEGORY SUBMISSION WEIGHTING
Each Special Category has its own set of criteria, and we recommend looking at the category description to determine what the judges will be looking for.
CREATING YOUR ENTRY
- Read the Terms & Conditions
- Read the Submission Criteria and Weighting guides on previous tabs
- Read the category descriptors on the Awards page when you log in
- Collect evidence of research, implementation strategies, evaluations and key outcomes
- Craft your submission based on the weighting guide and category requirements
- Upload your organisations logo and campaign image
- Upload any additional links, graphics or documents to support your entry
- If part of a client or 3rd party program complete the details of the external contact person for submission approval
- Complete the details of who will be collecting the award if you win
- Complete information for trophy/certificate
- Review your entry
- Submit – make payment to ensure your entry will be judged
- Member rate applies only if active before awards opened
- Non-member pricing includes a bonus 12-month AMI Professional Membership effective 1 July 2025
- You will still be able to amend your entry until closing date
CLIENT AUTHORISATION
If the award submission is on behalf of a client or part of a 3rd party program please ensure you have permission from the content owner as well as relevant contact details for a person in the organisation. This person will be contacted to provide authorisation for entry into the program prior to the submission moving into judging.
AWARDING PROCESS
Finalist Announcements
Announcement of finalists will take place on 10 July 2025.
Winners
The Marketing Excellence Gala Ceremony will be held in August 2025 at Ivy Ballroom, Sydney, where we will announce and award the winners of each campaign category.
KEY DATES
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The entry/campaign must have been active within the period of 1 January 2024 to 30 April 2025.
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Early bird submissions must be paid by 2 May 2025 at 5pm (AEST).
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Submissions deadline: 6 June 2025 at 5pm (AEST).
- Submissions extended to: 13 June 2025, midnight (AEST).
- Winners will be announced at the AMI Marketing Excellence Awards Gala: 15 August 2025 at Ivy Ballroom, Sydney.
FROM ORDINARY TO OUTSTANDING:
A GUIDE TO AWARD SUBMISSIONS WEBINAR
Are you considering entering the 2025 AMI Marketing Excellence Awards but not sure where to start with your submission?
Join Bronwyn Powell, CEO of AMI, alongside Alicia Beachley, CEO of April 5 Agency, and Zeina Khodr, CEO of Paper + Spark, as they share their insider tips at “From Ordinary to Outstanding: A Guide to Award Submissions.”
Judging
Exclusive Opportunity for Certified Practising Marketers (CPMs).
The AMI Marketing Excellence Awards have been a platform for recognising exceptional achievements in marketing through innovative and effective practices for more than 40 years.
Why Become a Judge?
- Earn credits towards your Continuing Professional Development (CPD)
- Exposure to innovative marketing campaigns
- Give back to the marketing community
- Receive a digital badge recognising your role as a judge
The judging process takes place annually in May. A call for judges is sent to our Certified Practising Marketers in April.
Applications for judges are currently closed.
INCLUSIVE AWARDS CATEGORIES
The AMI Marketing Excellence Awards feature 15 campaign categories and 8 special awards categories. Submissions are open to all organisations, regardless of industry or sector. Instead of industry-specific categories, entrants are encouraged to select the categories that best align with the nature of their work.
MOMENTS OF THE 2024
AMI MARKETING EXCELLENCE AWARDS CELEBRATION
OUR TRUSTED PARTNERS & SPONSORS
Interested in Partnering with AMI or Sponsoring an Award Category in 2025?
To explore partnership and sponsorship opportunities, please reach out to the AMI Awards Team at events@ami.org.au. Click the button below for more information.
Contact the AMI Team at membership@ami.org.au or reach out through this form.
FAQs
When were the AMI Marketing Excellence Awards established?
The Awards were established in 1982 as the Hoover Marketing Awards.
How long have the AMI Marketing Awards been celebrating marketing excellence?
For over 40 years, the AMI Awards have been celebrating extraordinary success in marketing practices.
What is the significance of the AMI Marketing Excellence Awards?
The Awards provide an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.
What opportunities do the Awards provide for individuals and organisations?
The Awards offer an exclusive opportunity to celebrate excellence in marketing across the country throughout the year.
How many categories are there in the 2025 AMI Marketing Excellence Awards?
There are multiple categories, including campaign categories and special categories, totaling to 20+ distinct areas of recognition.
Can you provide examples of campaign categories in the Awards?
Examples of campaign categories include Acquisition Marketing, Brand Revitalisation, Content Marketing and more.
Are there any special categories in the Awards?
Yes, special categories include Certified Practising Marketer of the Year, Chief Marketing Officer of the Year, The Lisa Ronson, Next Generation Marketing Leader Award and others.
What are the key dates for the 2025 AMI Marketing Excellence Awards?
Key dates include deadlines and openings for the Awards, which participants shouldn't miss to ensure their participation.
What is the vision of the Australian Marketing Institute regarding its members?
The vision is to help members keep up, be successful, and demonstrate the strategic power that marketing plays in the business world today.
How are winners selected for the AMI Marketing Excellence Awards?
Winners are selected based on their demonstration of excellence and success from innovative and effective marketing practices.