Marketing Courses
Training Calendar

A practical online session for B2B marketers who want to stop chasing weak leads and shape stronger buying decisions. Learn how early buyer thinking forms, how to cut risk for committees, and how to show clear marketing impact to senior leaders.

This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).

Take control of Google Ads with clear strategy and hands-on guidance. Learn to build, manage, and optimise Search, Shopping, Display, and YouTube campaigns, read the right data, reduce wasted spend, and drive clicks, leads, and sales with confidence.

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.

Build real AI capability across strategy, creative, media, CX and measurement. This 8-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

Marketing doesn’t have a credibility problem, it has a communication one. This webinar shows marketers how to command attention, influence executives, answer tough questions, and present with authority so ideas get funded, respected, and acted on.

Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.

Learn how to plan, schedule, and manage Facebook and Instagram content with ease using Meta Business Suite. Discover time-saving tools, performance insights, and simple workflows to stay consistent, streamline content, and grow your audience.

Brand strategy still matters, but it must evolve. This webinar explores how to build enduring brands in a world shaped by digital, data and AI, showing which fundamentals remain timeless and how to apply them for real commercial impact today.

This masterclass is essential for marketers looking to enhance their financial acumen and make more informed decisions. It offers practical tools and insights, empowering participants to confidently interpret financial data and apply their learning in real-world scenarios.

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

If your strategy cycle feels more like an annual ritual than a growth engine, this session will help you reset. Gain practical tools to spot emerging opportunities, challenge assumptions, and make sharper strategic choices before disruption forces them on you.

Manage Facebook and Instagram from one place with confidence. Learn how to use Meta Business Suite to plan and schedule content, manage messages and ads, track performance, and streamline your workflow — saving time while improving consistency and results.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.

webinar explores four major shifts reshaping digital marketing: AI-driven search, broken attribution, new AI ad platforms, and the rising value of human brands. Gain clarity on what is changing and practical direction on what to do next.

Learn how to balance emotional brand connection with performance marketing to drive lasting growth. This masterclass shows how strong brand foundations improve results, align with digital channels, and support sustainable growth across short and long-term goals.

Discover how to combine proven email marketing strategy with the power of AI and automation in this practical half-day workshop. Learn tools, tactics, and frameworks you can apply immediately to improve performance and engagement.

Search has shifted. Customers are no longer simply clicking through results. They are discovering brands through AI-generated answers, summaries and recommendations across platforms like Google, Chat GPT and Perplexity. Learn the latest rules for Search from SEO to GEO to AIO.

How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep.

Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.

Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.

Join us for an enriching half-day workshop dedicated to crafting and implementing a comprehensive LinkedIn strategy tailored for both personal and business brands!

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.