Marketing Courses
Training Calendar

How are Australians really feeling about money, life and the future? Discover the latest insights from one of Australia’s largest cultural trends studies and learn how changing consumer attitudes, spending habits and trust levels are reshaping what people expect from brands

Learn how to balance emotional brand connection with performance marketing to drive lasting growth. This masterclass shows how strong brand foundations improve results, align with digital channels, and support sustainable growth across short and long-term goals.

Learn how marketers can use creative thinking to solve business challenges, generate stronger ideas, and drive innovation with practical, proven techniques.

Discover how to combine proven email marketing strategy with the power of AI and automation in this practical half-day workshop. Learn tools, tactics, and frameworks you can apply immediately to improve performance and engagement.

Sharpen your thinking in this workshop. Learn to spot cognitive biases, challenge assumptions, think scientifically, and make better decisions. Gain practical tools to boost critical thinking, problem-solving, and decision-making at work and in life.

Get hands-on with modern SEO in this practical workshop. Learn how to rank on Google, appear in AI search tools like ChatGPT and Perplexity, and future-proof your strategy. Explore real tools, live demos, and actionable tactics you can apply straight away.

Master modern search and conversion in this hands-on workshop. Learn SEO, GEO and AIO strategies to boost visibility on Google and AI platforms, then turn traffic into leads and sales with practical CRO tools and data-driven insights you can apply immediately.

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.

Build a strong Instagram presence with strategy, not guesswork. Learn how the algorithm works, create content that attracts and converts, grow your audience, and use ads and collaborations to drive engagement, leads, and sales with confidence.

Turn website traffic into leads and sales in this practical SEO and CRO workshop. Learn how to optimise content, improve user journeys, analyse data, and increase conversions. Gain hands-on skills to boost revenue and make measurable improvements fast.

Traditional elasticity models fail when prices stay flat. Discover an alternative approach for EDLP retailers that estimates demand, price elasticity, and willingness-to-pay using price differences across competing products.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.

Outsmart vs Outspend shows how to drive growth through sharper strategy, not bigger budgets. Learn to align brand and demand, diagnose real performance gaps, and focus investment on what truly drives awareness, conversion, and long-term commercial impact.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.

Create YouTube content that gets found and drives results. Learn how to build and optimise your channel, plan engaging videos, use AI tools, grow subscribers, and turn views into action with a clear, results-focused YouTube strategy.

This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!

Build real AI capability across strategy, creative, media, CX and measurement. This 12-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.