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Performance enhancer: Asahi toasts 23% paid media efficiency gains, 46% click cost plunge, 20% cheaper CPMs, hits 50% click throughs – now ‘all 23 brands want to get on board’

It sounds like the holy grail of media spend: More efficiency, more effectiveness, more strategic thinking and more brand benefits. And that’s what Asahi believes it’s getting through its new investment into a marketing intelligence platform. During this week’s Salesforce World Tour in Sydney, the FMCG giant was touting KPIs including a 46 per cent drop in cost per click, 20 per cent CPM reduction, 33 per cent lift in 3-second view rates, 17 per cent higher engagement rates on media assets and 50 per cent click through rate in the first few months of having a unified marketing intelligence platform in place across three brands. In the next month, it’s expecting even more as all 23 brands in the Asahi portfolio benefit from the new approach to paid media investment and reporting. 

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Australia Post inks deal with Salesforce to drive digital transformation

Australia Post and Salesforce have announced a multi-year, multi-product partnership aimed at supporting the postal service’s digital transformation strategy. The deal includes the implementation of artificial intelligence (AI) across Australia Post’s entire organisation.

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Mentorship rewired: Why ex-GroupM chief, McDonald’s and ANZ CMO Mark Lollback is creating a ‘global village’ to build more successful modern execs – big hitters on board

Ever wanted to design your own personal board? Talk under the cone of silence to someone who’s already been a CMO or CEO in the same industry or agency landscape and who actually relates to your struggles without the commercial rivalry? Share high-performance team or startup strategies, transformation plans or simply nut out your next career move with someone who has been there, done that? Or provide your talent with a way to develop and grow so you retain them for longer, and have a happier, more productive workforce? Maybe you’ve just been fired and need help mapping out the next strategic move. That’s what GroupM chief and McDonald’s and ANZ CMO, Mark Lollback, believes he can fix through his new venture, Global Mentorship – with some big names on board. Here’s the plan.

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Ritson-backed NZ brand tracking start-up Tracksuit lands $20.5m Series A funding round for US, UK expansion, hits $142m valuation – sights on Qualtrics, Ipsos, Kantar, Nielsen, YouGov

A line-up of big name entrepreneurs, investors and Australian and Silicon Valley VC firms have piled into the second, $20.5m funding round of three-year-old New Zealand SAS start-up Tracksuit, with ambitions of “creating the world’s best brand tracker”. The Series A funding, which values the firm at $142.9m, has eyes on disrupting global incumbents including Qualtrics, Kantar, Ipsos, Nielsen and YouGov. An intriguing competitive tussle between a new, automated and materially cheaper SAS-based brand tracking firm and the research establishment is in play – private equity firms control Qualtrics (Silver Lake), Kantar (Bain, WPP) and Nielsen (Elliott Investment Management).

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