Rebel has unveiled a new campaign titled ‘Football is Everything’ in collaboration with creative agency The General Store. The initiative seeks to celebrate the diverse and personal meanings of football across various codes in Australia, including Aussie Rules, Rugby League, Rugby Union, and Soccer.
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Consumers rate contextual ads over tracking-based alternatives, finds GumGum
New research from contextual advertising company GumGum has suggested that consumers have a preference for contextually relevant advertisements over traditional tracking-based alternatives.
Banked and NAB introduce Pay by Bank for Amazon Australia
Banked has partnered with National Australia Bank (NAB) to introduce Pay by Bank, known as PayTo, at the checkout on Amazon’s Australian online store. This collaboration aims to provide Amazon.com.au customers with a cardless payment option.
CMO Awards 2025 nominations now open: Leadership, business growth contribution key pillars
The first-ever CMO Awards, powered by Mi3, are now officially open for nominations. From demonstrating effective marketing strategy and business influence, to exhibitions of data-driven decision-making commercial impact and people leadership, this recognition program is all about showcasing the vital role marketing leaders play in delivering business growth.
Match & Wood secures Renault Group’s media account, replacing OMD
Match & Wood has been awarded the media planning and buying account for Renault Group following a competitive pitch process. The account transition from incumbent agency, OMD is scheduled for April.
Sanitarium’s Weet-Bix campaign reignites nostalgia with Mary Fowler
Sanitarium Health Food Company has unveiled a new advertising campaign for its Weet-Bix brand, collaborating with agency 303 MullenLowe.
Auto market facing ‘the biggest catalyst for change this industry has seen … not everyone will still be there’: Marketers change tack, tactics, brand strategy
After a record sales year, Australia’s automotive sector is braced for change, with some brands potentially exiting as competitive pressure sharpens and regulatory changes force product and pricing shifts. BYD marketing boss Kate Hornstein, Kia marketing GM Dean Norbiato and BMW counterpart Alex McLean unpack what’s coming down the track. Meanwhile fresh analysis from Adgile shows share of voice winners and losers from TV-streaming mix switches.
Woolworths loses market share, grocery dollars in Victoria thanks to industrial action
Woolworths has experienced a significant decline in market share in Victoria, with a 6.6% drop recorded for December 2024 compared to the same period in 2023, as a result of industrial action by the supermarket giant’s industrial action
Empowerment is vital if marketing is to use AI to elevate its stature in business and the boardroom, says Infosys global CMO – and he’s worried they’re doing anything but
A step change in experience and effectiveness, not just efficiency, is what’s key to ensuring marketing departments harness AI to elevate their business impact and drive growth. Yet without better team empowerment and experimentation, that ability to match the disruptive power of AI with a rethink of how marketing gets done is at risk, argues Infosys global CMO, Sumit Virmani. In a wide-ranging interview with Mi3, the experienced B2B marketing leader talks about how he’s working to unleash AI’s potential by building team confidence, and finding ways of introducing new experience and effectiveness into strategy brand plays for the IT services giant including this year’s Australian Open.
80% of firms using the Australian Made logo believe it influences purchasing decisions
A recent survey conducted by the Australian Made Campaign Limited (AMCL) has revealed that 80% of businesses using the Australian Made logo believe it influences consumer purchasing decisions. The survey, which targeted licensees of the logo, found that 89% of these businesses believe the logo helps differentiate their products from competitors.