Val Morgan Cinema is anticipating a major box-office hit as Deadpool & Wolverine hits cinemas today, with HOYTS pre-sale figures for the film are reportedly 2.5 times higher than the original movie and 1.5 times greater than pre-sales for Deadpool 2 at the same point in time.
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ACCC highlights key themes for final Digital Platform Services Inquiry report
The Australian Competition and Consumer Commission (ACCC) has highlighted legislative and regulatory developments, key trends, and potential and emerging competition and consumer issues as the key focus areas of the tenth and final report of the Digital Platform Services Inquiry, due in March 2025.
Countdown on: VOZ to become official trading currency from 29 December
The Australian market finally has a launch date for VOZ trading, with OzTam confirming that the new currency will officially come into effect from Sunday 29 December 2024.
Telstra, Kia, Mailchimp CMOs on how they’re using AI, linking bonuses to cross-functionality, selling distinctiveness to the c-suite – and why marketing trumps customer
There’s a tonne of people with customer in their title, but Telstra CMO Brent Smart says marketing is the only function that can actually deliver new customers. Kia’s top marketer Dean Norbiato is KPI-ing staff on being cross-function and cross-discipline, or they don’t get their bonus. Mailchimp CMO Michelle Taite is making her teams play golf with dumplings using a mouse. The three unpacked AI use cases, creative effectiveness strategies, selling brand and distinctiveness to the CFO – and why nothing in marketing can be binary.
The big squeeze: Freedom Furniture, ING, Menulog, SPC CMOs unpack what they will and won’t do to get through FY25
Freedom Furniture GM of marketing, Jason Piggott, sees it as a see-saw: “Adjusting the now, while still keeping an eye on the future”. Marketers from across industry sectors are all too aware of the impact ongoing economic uncertainty and cost-of-living woes are having on customers’ hip pockets, sales and salience. But marketers at Freedom, ING, SPC and Menulog are largely sticking to their guns when it comes to the way they plan out their FY25 budgets, key initiatives and how they manage agency partnerships.
Asahi Super Dry unveils remote-controlled claw machine in marketing stunt via The Monkeys and Nakatomi
Asahi Super Dry has launched a real-life, Japanese-style claw machine that can be controlled remotely via a smartphone from anywhere in Australia.
The Iconic launches new campaign to mark partnership with Seven for 64th Logie Awards
Pure-play fashion retailer, The Iconic has struck a partnership with Seven for the 64th TV WEEK Logie Awards.
Cover-More unveils refreshed brand identity, aiming to shift perception of travel insurance
Cover-More Travel Insurance, Australia’s leading travel insurance and assistance provider since 1986, has unveiled a refreshed brand identity.
Environment Victoria, Comms Declare follow up Masterchef Australia’s gas sponsorship criciticisms with report alleging industry’s detrimental impact on energy users
Environment Victoria and Comms Declare is continuing its fight against Australia’s energy sector, releasing a new report titled alleging the gas industry is working against the interests of energy users. It comes as YouGov commissioned research shows nearly three in four voters supporting health warnings on gas appliances and 63% want eco labels on appliance advertising.
Optus attempts to restore network confidence with no-cost, no-commitment 7-day mobile trial
Optus is launching a no-cost, no-commitment 7-day mobile network trial for Australians as a marketing play designed to drive more confidence in its network following the massive data breach and network outages that took over mainstream headlines in the least three years.