Masterclass

Briefs are one of the most important documents that exchange hands between a brand and an agency. However, many marketers (51%) have not been trained in how to write briefs.

An interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy.

In this course you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs.

This interactive 4-hour online workshop builds on the Foundational – Finance for Marketers course and will enhance knowledge on business acumen, applying Cost/Volume/Revenue analysis to support marketing decisions, allocating and managing marketing budgets effectively, establishing ROI on marketing spend and setting up effective metrics.

This masterclass is based on over 25 years of search engine research and successful SEO for clients.

Join our workshop to boost your digital proficiency with expert guidance and practical strategies. Learn to optimise technology for maximum impact, refining communication and streamlining collaboration processes for confident and efficient use.

In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and introduce you to mindsets and approaches to set you up for ChatGPT success.

Would you like to solve wicked marketing problems? Are you keen to be more human centered in your marketing? If so, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.