Workshop

Learn how to optimise your website and content to rank higher on Google and other search engines. Discover the key principles of SEO, including keyword research, on-page optimisation, and content strategies that attract and engage your audience. You’ll also gain how to measure and improve your SEO performance over time.

Join this hands-on course to learn tested systems for defining, claiming and maintaining a thought leadership position for your brand, founders and senior leaders.

A transformative one day workshop in Disruptive B2B Marketing, led by Steve Ballantyne, a seasoned expert with over 30 years of experience working with more than 100 B2B brands throughout Australasia.

Apply AI to your marketing: AI creativity in social media, content, branding or product development and solve marketing problems with confidence using AI.

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.

In this hands-on workshop, you will learn how to market effectively on X: how to craft high-performing posts, build a loyal following, engage your audience in real-time, and use X’s ad tools and analytics to amplify your reach and results.

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

In this hands-on workshop, you will learn how to use AI tools to write smarter, faster, and better: generate ideas, craft compelling copy for different platforms, and use AI prompts and editing techniques to refine and optimise your messaging for maximum impact.