Empowering Emerging Marketers Through Expert Mentorship

For over ten years, the AMI Mentoring Program – Emerging Marketers has built a strong community of mentors, academic partners, and committee members. Together, they have helped over 350 aspiring marketers enhance their skills, gain industry insights, and advance their careers.

Applications for the AMI Mentoring Program – Emerging Marketers are currently closed. You can submit your expression of interest for the 2026 program using the buttons below.

BECOME A MENTOR BECOME A MENTEE

2026 AMI Mentoring Program – Emerging Marketers
Fact Sheet

The AMI Mentoring Program – Emerging Marketers is a 7-month mentoring program designed to connect senior marketers with Australia’s emerging marketing talent.

Program Location

The program is conducted online, but mentors and mentees have the option to arrange face-to-face catch-ups if they prefer.

Program Committment
  • Length of program: Seven months
  • Frequency of contact: Monthly (minimum)
  • Commitment: 2 hours per month (more if suitable)
  • Recommended mode of contact: Face to face, virtual, phone and email
Program Inclusion
  • Paired exclusively with a mentor/mentee for the duration of the program
  • 7 online Topic of the Month networking events where you can address your questions to marketers from the top companies
Focus Topics

This year, the program will be hosted on a dedicated platform, allowing participants to log in and track their progress throughout the program. Each event can be marked as completed, helping you stay engaged and on track. To get most of the program, successfully complete it and earn the digital badge of completion, we are encouraging to attend at least 70% of the scheduled events.

Program participants can determine their own direction of mentoring, however, the program will provide guidance focusing on 7 main areas: Self Assessment, Career Development, Personal Brand & Reputation, Networking, Website with Persuasion & Influence, Building Resilience & Managing Stress and Asking The Hard Questions.

Program Timelines
  • February 2026: Applications open for Mentors & Mentees
  • March 2026: Applications close for Mentors & Mentees
  • April 2026: Matching process concludes
  • May 2026: Participants’ online briefing
  • May 2026: Program launch + First Topic of the Month (Self-Assessment)
  • May – November 2026: Topic of the Month events (every 2nd Tuesday of the month)
  • November 2025: Nationwide Program Wrap-Up online event
Topics of the Month - Key Dates
  • May: Program Launch + Topic of the month: Self-Assessment – Panel session
  • June: Career Development – Panel session
  • July: Personal Brand & Reputation – Webinar
  • August: Networking – Panel session
  • September:  Persuasion & Influence – Webinar
  • October: Building Resilience & Managing Stress – Webinar
  • November: Asking The Hard Questions – Panel session
Mentor Information

Benefits:

  • Develop your skills to become a better mentor
  • Connect with the future marketing leaders of tomorrow
  • Network with emerging and senior marketers across different industries and sectors
  • Feel the challenge and excitement of working with a passionate marketer
  • Earn qualifying hours towards maintaining your Certified Practising Marketer (CPM) status
  • Experience the reward of helping someone be the best marketer they can be

Prerequisites:

Note:

There is no cost to become a mentor

Mentee Information

Benefits

  • Exclusive connection with a senior marketer who can provide professional guidance and support for the duration of the program
  • Skills to support advancement to the next stage in your career
  • Actionable career insights into industry trends and the changing social and digital landscape
  • Network with your peers and marketers across different industries and sectors
  • Online forums to connect, engage and knowledge-share with other participants
  • Guided discussion topics relevant to progressing careers

Prerequisites

  • Must have 3-10 years of work experience in the marketing field
  • Must be graduated from an undergraduate or postgraduate program
Program Investment
  • $500 for AMI members
  • $1,000 for non-members, which includes 12 months of Individual Professional AMI membership
2026 AMI MENTORING PROGRAM – EMERGING MARKETERS

KEY DATES

February 2026
Applications open for Mentors & Mentees
March 2026
Applications closed for Mentors & Mentees
April 2026
Matching process concludes
May 2026
Mentoring starts
May 2026
Participants' online briefing
May 2026
Program Launch + First Topic of the Month (Self-Assessment)
May – November 2026
Topic of the Month events (1-hour online session every 2nd Tuesday of the month, 12:00 PM – 1:00PM AEST/AEDT)
November 2026
Nationwide program wrap up online event

MENTOR

Apply now to mentor in the 2026 AMI Mentoring Program – Emerging Marketers

BECOME A MENTOR

MENTEE

Apply now to become a mentee in the 2026 AMI Mentoring Program - Emerging Marketers

BECOME A MENTEE

PREVIOUS MENTORS

AMI Mentors are senior marketing professionals who are qualified Certified Practising Marketers. The CPM title is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, it’s the respected sign of distinction of a Marketing Professional who continually strives to further the practice through leadership and innovation through continuous learning.

Doriena Parsons
Doriena Parsons
National Head of Strategic Communications and Marketing | Moore Australia and Moore Markhams New Zealand
Kristie Atkins
Kristie Atkins
Managing Partner | Wink & AMI Director
Mary-Anne Amies
Mary-Anne Amies
Director | Wise Up Marketing
Celeste Moroney
Celeste Moroney
Founder & CEO | Run Partners
Dennis Freeman
Dennis Freeman
Highly experienced marketing, alumni and fundraising professional
Tracey Hamilton
Tracey Hamilton
Marketing Consultant PAMI (CPM)
TESTIMONIALS

AMI Mentoring Program –
Emerging Marketers Participants

JADE O'SHEA

JADE O'SHEA

Senior Marketing and Communications Coordinator | Motor Trades Association of Queensland (MTAQ)

Menteee

Through my mentor and the program overall, I learned the importance of networking, maintaining meaningful professional connections, setting clear goals and actively putting yourself forward for opportunities. These learnings gave me the confidence to take the next step in my professional journey.

I’d highly recommend this program to any emerging marketer looking to build confidence, grow their network and gain valuable guidance from experienced industry professionals.

AMANDA BLENNERHASSETT

AMANDA BLENNERHASSETT

Award-Winning Challenger Brand & Growth Strategist | Brand Savvy Consulting

Mentor

University prepares you for the A, B, Cs of your craft but not for so many other areas of professional development: understanding ‘what’s normal’ in a workplace, how to move towards your career path, effectively communicate with managers and peers, navigate politics and connect the dots. Mentoring provides a safe space to explore this and so much more.

I have observed how mentoring through the AMI’s Emerging Marketers Program helps developing marketers to feel more connected to their peers, supported and to find greater peace of mind around challenges they may be experiencing – developing greater clarity, confidence and valuable connections.

DAVID WINGATE

DAVID WINGATE

Marketing Partner | Hubspot Provider & OmniChannel Consulting

Mentor

I would recommend this program to any emerging marketer who is eager to learn, grow and build a strong foundation for their career. It’s particularly beneficial for those who may feel uncertain about their career direction or who want to gain insights from someone outside their immediate network. The program provides a safe, judgment-free space to discuss challenges, ask questions and gain clarity. It’s also an excellent opportunity for mentees to expand their professional network and learn from experienced marketers who are genuinely invested in their success.

Emerging Marketers

National Co-Sponsors