09Feb
Course | 32 CPD Points

Course: Brief Writing | online 3 weeks

This course teaches you HOW to brief agencies better. This course is designed to be practical. It’s full of tools, frameworks, tips, and examples on how to get to better brief.

From $950
8 Hours
17Mar
Webinar | 4 CPD Points Free for Members

Managing personal services income risk under new ATO guidance

Personal services income is under ATO scrutiny. This practical webinar breaks down new ATO guidance, explains low vs higher risk arrangements, and shows marketers, consultants, and executives how to assess risk and take action before 30 June 2027.

From $90
1 Hour
24Mar
Webinar | 4 CPD Points Free for Members

Build Your Personal Brand

Build a personal brand people remember. In this interactive webinar, uncover your unique strengths, define your ‘special sauce’, and learn how to communicate your value with clarity and confidence, so you stand out as a marketer in any setting.

From $90
1 Hour
25Jun
4 Hours | 16 CPD Points

Marketing Strategy & Planning. Half-day Masterclass – Online Live

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

From $390
4 Hours
29Oct
4 Hours | 16 CPD Points

Marketing Strategy & Planning. Half-day Masterclass – Online Live

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

From $390
4 Hours
No event found!
  • Courses range from the basic principles of building Brands, to building the Brand into the heart of the business and purpose-led Brand strategies. In foundational courses you will master an understanding and appreciation of the basic principles that need to be in place to build a strong brand with an unique and relevant positioning.
  • More advanced courses focuses on mastering critical team leadership and influencing skills as you learn to craft brand marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques. Leaning into the long view of your career, you will learn to identify the factors leading to success – from customer centricity to mobilising others.
  • Furthermore, today, especially in the face of economic challenges, it is the businesses and brands that lead with purpose that will be more successful in attracting loyal customers, as well as employees and investors. A purpose led brand strategy course will demonstrate driving profit through purpose.