CORE MARKETING COMPETENCIES
Brand Strategy
Why is Brand Strategy at the heart of marketing?
Brand Strategy defines what a brand stands for but also shapes its very identity in the minds of consumers. It articulates the brand’s personality, values, and competitive positioning, breathing life into its essence. By meticulously crafting a brand strategy, marketers establish a strong foundation upon which all marketing activities can flourish. It is through this strategy that the brand’s true potential is unlocked, driving business success by captivating the hearts and minds of its target audience.