Getting to Better Briefs. Lessons from Australian Marketing Leaders
Learn how to realise better, more effective ideas in less time, with greater certainty.
Learn how to realise better, more effective ideas in less time, with greater certainty.
Master AI-powered storytelling with expert Steve Ballantyne. Learn to blend traditional narrative techniques with generative AI tools like ChatGPT and Claude. Create engaging, scalable content that captures attention and drives real impact.
This course teaches you HOW to brief agencies better. This course is designed to be practical. It’s full of tools, frameworks, tips, and examples on how to get to better brief.
Disinformation is putting brands at risk. This webinar explores how false narratives spread across digital platforms, what accelerates crises, and how brands can respond effectively. Learn from real cases what protects trust, and what makes things worse.
The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method. Learn how to evaluate ad concepts and make better creative decisions.
Personal services income is under ATO scrutiny. This practical webinar breaks down new ATO guidance, explains low vs higher risk arrangements, and shows marketers, consultants, and executives how to assess risk and take action before 30 June 2027.
Build a personal brand people remember. In this interactive webinar, uncover your unique strengths, define your ‘special sauce’, and learn how to communicate your value with clarity and confidence, so you stand out as a marketer in any setting.
Brand strategy still matters, but it must evolve. This webinar explores how to build enduring brands in a world shaped by digital, data and AI, showing which fundamentals remain timeless and how to apply them for real commercial impact today.
In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.
Master AI-powered storytelling with expert Steve Ballantyne. Learn to blend traditional narrative techniques with generative AI tools like ChatGPT and Claude. Create engaging, scalable content that captures attention and drives real impact.
In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.