01Jan
38 Hours | 100 CPD Points

Digital Marketing Strategy & Leadership Course

Step into digital leadership with this specialist certification designed for senior marketers and future leaders. Build advanced digital strategy, lead teams, manage budgets and drive performance across channels, data, AI and customer experience.

From $2998
32 Hours
26Feb
6 weeks | 100 CPD points

Strategies that Build Winning Brands | Northwestern Kellogg

In this hyper-connected world with so much noise and competition, branding and marketing have grown dramatically in influence and importance. In fact, the world’s five most valuable brands are all drivers of this hyper connectivity: Apple, Google, Microsoft, Amazon, and Facebook.

From $2210
02Apr
Masterclass | 16 CPD Points

Masterclass: B2B Marketing Fundamentals

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.

From $390
4 Hours
06Apr
Online | 100 CPD Points

Course: AI Ready for Marketers | online 8 weeks

Build real AI capability across strategy, creative, media, CX and measurement. This 8-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

From $1615
24 Hours
08Jun
Online | 100 CPD Points

Course: AI Ready for Marketers | online 8 weeks

Build real AI capability across strategy, creative, media, CX and measurement. This 8-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

From $1615
24 Hours
10Jun
Masterclass | 16 CPD Points

Persuasion & Influence. Half-day Masterclass | Online Live

Build practical persuasion skills to influence decisions with confidence. This half-day masterclass explores how people think and decide, helping you reduce resistance, strengthen authority, and structure conversations that gain buy-in at work every day.

From $390
4 Hours
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  • Offering courses from developing the key steps of a brand marketing strategy to how marketing strategy influences the overall strategic direction of the organisation. These courses provide a comprehensive understanding of the key principles and techniques involved in strategic decision-making. Marketers learn how to analyse market trends, assess competitive landscapes, and identify opportunities for growth and differentiation. By acquiring these skills, individuals can contribute to the achievement of business goals, build strong brands, and drive sustainable organisational performance.
  • More advanced courses teach a market-tested framework that has delivered sustained double-digit growth in revenues and margins for major global brands. You will learn not only how to identify and drive growth opportunities but also how to implement strategies through the correct application of critical talent within inspired teams.
  • In summary, courses in strategy are essential for professionals seeking to enhance their abilities to influence business strategy from a marketing perspective. These courses provide knowledge and skills in market analysis, strategic planning, and brand building. By mastering these core capabilities, individuals can contribute to the achievement of business goals, build strong brands, and drive sustainable organisational performance.

From understanding the market, retail environment and competitive set through to making the hard choices about what you must do vs could do, this is an important step that will inform all elements of the brand mix .