Marketing & Brand Strategy
This online course is for anyone looking to develop as a business thought leader and strategic marketer capable of responding to changing business challenges.
This online course is for anyone looking to develop as a business thought leader and strategic marketer capable of responding to changing business challenges.
Learn how to leverage specialised AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.
Expertise from industry leaders will better equip you to drive favourable consumer behaviour using insights about the various biases, social forces, and motivations that influence how humans behave.
You will unlock the intricacies of growth strategies by delving into and using a framework created by an accomplished expert who literally wrote the book on growth and has successfully implemented it in many iconic global brands.
This program focuses on mastering critical team leadership and influencing skills as you learn to craft marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques.
In this hyper-connected world with so much noise and competition, branding and marketing have grown dramatically in influence and importance. In fact, the world’s five most valuable brands are all drivers of this hyper connectivity: Apple, Google, Microsoft, Amazon, and Facebook.
The BPP University Postgraduate Diploma in Digital Marketing, powered by the Digital Marketing Institute, utilises DMI’s unparalleled knowledge in Digital Marketing to bring you this advanced course designed to accelerate career growth and drive commercial success.
This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation will give you the skills, know-how, strategy, and techniques to lead the change for your brand.
Hear the latest on AI in marketing from the UK & Europe. AI case studies, AI use cases and AI tools for marketing performance and personal productivity. From practitioners and researchers in the UK, a global center for AI and the creative industries.
In this session you will learn key takeaways on social media & digital strategy moving into 2025, and how to produce better performance with your digital marketing campaigns.
Join this Webinar to explore the transformative power of Marketing Technology (MarTech). Discover how MarTech can bridge the gap between strategy and execution, enabling you to achieve marketing excellence.
From understanding the market, retail environment and competitive set through to making the hard choices about what you must do vs could do, this is an important step that will inform all elements of the brand mix .