01Jan
4 Hours | 16 CPD Points

LinkedIn™ for Marketing Leaders

Learn how LinkedIn™ really works, and how it can deliver career and commercial benefits for you and your organisation. From posting to profiles and your all-important “LinkedIn™ VIPs”, this online course gives you everything you need to stand out among your peers.

From $590
4
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22Dec
38 Hours | 100 CPD Points

Digital Marketing Strategy & Leadership Course

This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation will give you the skills, know-how, strategy, and techniques to lead the change for your brand.

From $2998
38 Hours
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25Jun
4 Hours | 16 CPD Points

Marketing Strategy & Planning. Half-day Masterclass – Online Live

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

From $390
4 Hours
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29Oct
4 Hours | 16 CPD Points

Marketing Strategy & Planning. Half-day Masterclass – Online Live

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

From $390
4 Hours
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  • Offering courses from developing the key steps of a brand marketing strategy to how marketing strategy influences the overall strategic direction of the organisation. These courses provide a comprehensive understanding of the key principles and techniques involved in strategic decision-making. Marketers learn how to analyse market trends, assess competitive landscapes, and identify opportunities for growth and differentiation. By acquiring these skills, individuals can contribute to the achievement of business goals, build strong brands, and drive sustainable organisational performance.
  • More advanced courses teach a market-tested framework that has delivered sustained double-digit growth in revenues and margins for major global brands. You will learn not only how to identify and drive growth opportunities but also how to implement strategies through the correct application of critical talent within inspired teams.
  • In summary, courses in strategy are essential for professionals seeking to enhance their abilities to influence business strategy from a marketing perspective. These courses provide knowledge and skills in market analysis, strategic planning, and brand building. By mastering these core capabilities, individuals can contribute to the achievement of business goals, build strong brands, and drive sustainable organisational performance.

From understanding the market, retail environment and competitive set through to making the hard choices about what you must do vs could do, this is an important step that will inform all elements of the brand mix .