01Jan
6 hours | 24 CPD Points

Introduction to data analytics – micro course

This micro course includes self-paced digital learning and a workshop that will provide you with an overview of the process of data analytics.This high-level view of the process will help you understand what it takes to draw valuable business insights from data.

From $260
6 Hours
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01Jan
8 Hours | 32 CPD Points

Preparing and analysing data – micro course

Preparing and analysing data covers the tasks of data gathering, preparation (including data cleansing and transformation), and analysis of data using either descriptive or diagnostic analytics approaches.

From $333
8 Hours
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25Sep
6 weeks | 100 CPD points

Marketing Analytics | Wharton

Wharton’s online program, Marketing Analytics, addresses classic marketing science topics — such as market research methods, customer segmentation, and optimal pricing — but through the lens of a customer centricity model.

From $2210
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  • In today’s fast-paced digital age, the importance of data-driven decision-making cannot be overstated. Data Analytics training courses provide marketers with the tools and techniques to transform raw data into actionable insights. Understanding customer behaviour, preferences, and trends is crucial for crafting targeted marketing campaigns that resonate with the audience. These courses delve into various data analysis methods, statistical tools, and automation, empowering marketers to make data-backed choices that lead to enhanced customer engagement and increased ROI.
  • Data Analytics training courses go beyond basic data interpretation, fostering a deep understanding of data mining and machine learning concepts. Armed with these advanced skills, marketers can predict future trends and customer behaviours, enabling proactive adjustments to marketing strategies. Moreover, data-driven decision-making not only enhances marketing efforts but also helps businesses identify operational inefficiencies and areas for improvement. By leveraging data analytics insights, marketers can streamline processes and optimise resource allocation, leading to improved overall organisational performance.
  • Advanced data analytics courses play a crucial role in equipping marketers with the knowledge and skills to leverage artificial intelligence (AI) and automation within their marketing technology stack. As marketing becomes increasingly complex and data-driven, understanding AI and automation tools becomes essential for maximising the return on marketing investments. These courses delve into the principles of AI and automation, enabling marketers to harness these technologies effectively and integrate them into their marketing strategies. CMO’s and Marketing Directors need to take a holistic view of marketing, adopting technology platforms that support decision-making across the entire business.