20Feb
Masterclass | 14 CPD Points

Advanced AI for Digital Marketing

Learn how to leverage specialised AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.

From $1047
28Jan
Webinar | 4 CPD Points Free for Members

Understanding Meta AI’s tools for ads

Discover how Meta's AI tools transform digital advertising. Learn to create smarter, faster campaigns with Advantage+ and AI-powered features. Join expert Jon Tanner to master automation, improve targeting, and maximise ROI with practical strategies.

From $0
1 Hour
18Feb
Webinar | 4 CPD Points Free for Members

How to script a video with AI

Learn to script videos fast with AI. Join Jon Tanner to discover how AI tools generate hooks, structure stories, and create engaging scripts that sound natural and on-brand. Perfect for marketers and creators who want smarter, faster content.

From $0
1 Hour
24Feb
Webinar | 4 CPD Points Free for Members

Supercharge your marketing with AI video

A high-energy showcase of what’s possible today, with real examples, real tools, and real results you can put into action straight away.

From $99
1 Hour
10Jun
Webinar | 4 CPD Points Free for Members

How AI has changed Digital Marketing

Discover how AI is transforming digital marketing. Join Jon Tanner to explore automation, analytics, and AI-powered tools reshaping content creation and campaigns. Learn to save time, boost creativity, and achieve better results in today's evolving landscape.

From $0
1 Hour
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  • Foundational courses help to understand the importance of marketing automation. You’ll start by gaining a deep understanding of what marketing automation is, what it isn’t, and why it matters. You’ll discover why buyer personas and journeys are crucial components of a successful marketing automation strategy. From there, you’ll learn how to develop marketing automation strategies that align with your business objectives and how to measure the success of your marketing automation efforts.
  • Other courses address one of the key challenges in leveraging marketing technology is aligning the requirements of marketing with IT and external vendors. Our courses address this critical aspect by teaching you how to drive marketing technology requirements collaboratively. You’ll learn how to effectively communicate your needs, negotiate with stakeholders, and ensure seamless integration of technology solutions into your organisation’s business and marketing strategies.
  • Measuring the success of your marketing automation efforts is crucial to refining your strategy and maximizing ROI. Our courses provide you with in-depth knowledge of key performance indicators (KPIs) and analytics tools that enable you to track and evaluate the impact of your automated campaigns. You’ll gain valuable insights into customer engagement, conversion rates, revenue attribution, and more, allowing you to make data-driven decisions and continuously improve your marketing automation strategy.