22Dec
8 Hours | 32 CPD Points

Advanced AI for Digital Marketing

Learn how to leverage specialised AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.

From $1047
28Jan
Webinar | 4 CPD Points Free for Members

Understanding Meta AI’s tools for ads

Discover how Meta's AI tools transform digital advertising. Learn to create smarter, faster campaigns with Advantage+ and AI-powered features. Join expert Jon Tanner to master automation, improve targeting, and maximise ROI with practical strategies.

From $0
1 Hour
24Feb
Webinar | 4 CPD Points Free for Members

Supercharge your marketing with AI video

A high-energy showcase of what’s possible today, with real examples, real tools, and real results you can put into action straight away.

From $99
1 Hour
18Mar
Webinar | 4 CPD Points Free for Members

Running Google’s Gemini AI ads

Google’s Gemini AI is changing how ads are built and improved. Learn how to use Gemini to create smarter campaigns, test creative automatically, improve targeting, and boost performance, while you focus on strategy and results.

From $0
1 Hour
31Mar
Webinar | 4 CPD Points Free for Members

Winning B2B Before the Brief: How Modern Buyers Really Choose

A practical online session for B2B marketers who want to stop chasing weak leads and shape stronger buying decisions. Learn how early buyer thinking forms, how to cut risk for committees, and how to show clear marketing impact to senior leaders.

From $99
1 Hour
15Apr
Webinar | 4 CPD Points Free for Members

Scheduling through Meta business

Learn how to plan, schedule, and manage Facebook and Instagram content with ease using Meta Business Suite. Discover time-saving tools, performance insights, and simple workflows to stay consistent, streamline content, and grow your audience.

From $0
1 Hour
10Jun
Webinar | 4 CPD Points Free for Members

How AI has changed Digital Marketing

Discover how AI is transforming digital marketing. Join Jon Tanner to explore automation, analytics, and AI-powered tools reshaping content creation and campaigns. Learn to save time, boost creativity, and achieve better results in today's evolving landscape.

From $0
1 Hour
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  • Foundational courses help to understand the importance of marketing automation. You’ll start by gaining a deep understanding of what marketing automation is, what it isn’t, and why it matters. You’ll discover why buyer personas and journeys are crucial components of a successful marketing automation strategy. From there, you’ll learn how to develop marketing automation strategies that align with your business objectives and how to measure the success of your marketing automation efforts.
  • Other courses address one of the key challenges in leveraging marketing technology is aligning the requirements of marketing with IT and external vendors. Our courses address this critical aspect by teaching you how to drive marketing technology requirements collaboratively. You’ll learn how to effectively communicate your needs, negotiate with stakeholders, and ensure seamless integration of technology solutions into your organisation’s business and marketing strategies.
  • Measuring the success of your marketing automation efforts is crucial to refining your strategy and maximizing ROI. Our courses provide you with in-depth knowledge of key performance indicators (KPIs) and analytics tools that enable you to track and evaluate the impact of your automated campaigns. You’ll gain valuable insights into customer engagement, conversion rates, revenue attribution, and more, allowing you to make data-driven decisions and continuously improve your marketing automation strategy.