Advanced AI for Digital Marketing
Learn how to leverage specialised AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.
Learn how to leverage specialised AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.
Master the algorithm changes and proven frameworks you need to execute high-performing digital campaigns in 2026.
Create cinematic, on-brand AI video without big budgets or production teams. This two-part intensive shows marketers how to turn ideas into scroll-stopping video using today’s AI tools — faster, cheaper, and with creative control that still feels human.
Work smarter with Canva in this hands-on 3-part Skills Lab. Learn how to plan, create and scale end-to-end marketing campaigns using Canva’s Visual Suite, AI-powered Magic Studio and Brand System — improving collaboration, consistency and productivity.
Google’s Gemini AI is changing how ads are built and improved. Learn how to use Gemini to create smarter campaigns, test creative automatically, improve targeting, and boost performance, while you focus on strategy and results.
A practical online session for B2B marketers who want to stop chasing weak leads and shape stronger buying decisions. Learn how early buyer thinking forms, how to cut risk for committees, and how to show clear marketing impact to senior leaders.
This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).
Learn how to plan, schedule, and manage Facebook and Instagram content with ease using Meta Business Suite. Discover time-saving tools, performance insights, and simple workflows to stay consistent, streamline content, and grow your audience.
Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.
How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep.
Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.
This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).