22Dec
8 Hours | 32 CPD Points

Advanced AI for Digital Marketing

Learn how to leverage specialised AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.

From $1047
31Mar
Webinar | 4 CPD Points Free for Members

Winning B2B Before the Brief: How Modern Buyers Really Choose

A practical online session for B2B marketers who want to stop chasing weak leads and shape stronger buying decisions. Learn how early buyer thinking forms, how to cut risk for committees, and how to show clear marketing impact to senior leaders.

From $99
1 Hour
15Apr
Webinar | 4 CPD Points Free for Members

Scheduling through Meta business

Learn how to plan, schedule, and manage Facebook and Instagram content with ease using Meta Business Suite. Discover time-saving tools, performance insights, and simple workflows to stay consistent, streamline content, and grow your audience.

From $0
1 Hour
19May
Masterclass | 16 CPD Points

The New Rules of SEARCH in the AI Era

Search has shifted. Customers are no longer simply clicking through results. They are discovering brands through AI-generated answers, summaries and recommendations across platforms like Google, Chat GPT and Perplexity. Learn the latest rules for Search from SEO to GEO to AIO.

From $390
4 Hours
21May
Masterclass | 16 CPD Points

Optimise Everything: Search, CRO and Growth

Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.

From $390
4 Hours
10Jun
Webinar | 4 CPD Points Free for Members

How AI has changed Digital Marketing

Discover how AI is transforming digital marketing. Join Jon Tanner to explore automation, analytics, and AI-powered tools reshaping content creation and campaigns. Learn to save time, boost creativity, and achieve better results in today's evolving landscape.

From $0
1 Hour
No event found!
Load More
  • Foundational courses help to understand the importance of marketing automation. You’ll start by gaining a deep understanding of what marketing automation is, what it isn’t, and why it matters. You’ll discover why buyer personas and journeys are crucial components of a successful marketing automation strategy. From there, you’ll learn how to develop marketing automation strategies that align with your business objectives and how to measure the success of your marketing automation efforts.
  • Other courses address one of the key challenges in leveraging marketing technology is aligning the requirements of marketing with IT and external vendors. Our courses address this critical aspect by teaching you how to drive marketing technology requirements collaboratively. You’ll learn how to effectively communicate your needs, negotiate with stakeholders, and ensure seamless integration of technology solutions into your organisation’s business and marketing strategies.
  • Measuring the success of your marketing automation efforts is crucial to refining your strategy and maximizing ROI. Our courses provide you with in-depth knowledge of key performance indicators (KPIs) and analytics tools that enable you to track and evaluate the impact of your automated campaigns. You’ll gain valuable insights into customer engagement, conversion rates, revenue attribution, and more, allowing you to make data-driven decisions and continuously improve your marketing automation strategy.