05Sep
6 weeks | 100 CPD points

Pricing Methodolgies | Columbia

Today’s business leaders recognise that pricing is vastly underutilised for maximising profitability, gaining market share, and enhancing customer value. In this program, you will design a playbook for optimising revenue through pricing.

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6 weeks
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12Sep
6 weeks | 100 CPD points

Revenue Analytics: Price Optimisation | Wharton

This course is structured to take you through the complete product life cycle, from concept and design to developing a comprehensive vision, incorporating customer feedback, and implementing the proper metrics for measuring performance.

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  • Our intermediate course is specifically designed for marketing analysts and marketing managers. The program provides the knowledge, tools, and competency to make informed pricing decisions, create value through price optimisation, and deal intelligently with the behavioural psychology of pricing. You will learn an analytical approach to pricing, including how to evaluate the impact of different prices on profitability, how to attract new customers through rational pricing techniques, and how to apply tactical pricing in real-world scenarios.
  • Our advanced program, Price Optimisation  introduces the concepts of revenue management and optimisation. As a participant, you will gain practical experience in using various revenue management analytics techniques to solve optimisation challenges across a variety of industries. You will come away with knowledge of the essential concepts of revenue management and optimisation, along with the ability to use statistical, optimisation, and economic tools to help you make the most informed business decisions for maximising revenue.