26Sep
8 weeks | 100 CPD points

Negotiation & Influence | MIT Sloan

This program is beneficial to anyone whose role involves effecting favourable outcomes as a result of interacting and influencing other people.

From $1275
8 weeks
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  • Our courses are designed to help build skills in account management, emphasising the importance of building strong customer relationships. They provide insights into effective communication, negotiation techniques, and account growth strategies.
  • In the realm of marketing and business development, understanding the selling process is crucial to ensuring that a product or service reaches the end user. Marketers need to have a deep understanding of how to assist and facilitate the selling process to maximise their chances of success.
  • Building and nurturing relationships is at the heart of effective business development. Establishing a connection with potential customers is the beginning of the relationship-building process. This involves understanding their needs, preferences, and pain points, and positioning your product or service as a solution that can address those aspects effectively. Cultivating strong relationships throughout the sales cycle helps build trust and credibility, leading to higher conversion rates and repeat business.

Our courses will help develop expertise in account management and building strong customer relationships. They cover key account planning, customer retention strategies, cross-selling and upselling techniques, and effective communication skills. These courses are beneficial for individuals responsible for managing key accounts and developing long-term client partnerships.