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AI, data unification and loyalty programs top Forrester 2025..

A struggle for consumer brand loyalty due to slowing economic growth across APAC along with the displacement of 100,000 global frontline agents thanks to Gen AI...

Penfolds Grange redesign for young rich set pays off; Mad Pa..

There were audible gasps when the Treasury Wine Estates board saw the first non-red Penfolds Grange gift box designed by creative collaborator, Japanese artist,...

54% of Aussie creators are using AI, reveals Social SoupR..

Social Soup has released fresh research on the use of Artificial Intelligence (AI) in content creation, finding 54% of Australian creators are utilising AI in t...

General Mills’ Latina Fresh, Ford Dealer Network join ..

General Mills' local food brand, Latina Fresh, as well as the Ford Dealer Network, have both been announced as a Major Partner for the Women's National Basketba...

Trust crisis: 68% of Aussies won’t buy from brands the..

Twilio's 2024 Consumer Preferences Report reveals a significant trust issue among Australian consumers, with 68% stating they would not purchase from a brand th...

Hoyts unveils new and improved app for loyalty members..

Australian cinema chain Hoyts has unveiled a new app exclusively for its Rewards loyalty members....

QBE latest insurer to face Federal Court proceedings over al..

The Australian Securities and Investments Commission (ASIC) has initiated Federal Court proceedings against QBE Insurance, alleging the company misled customers...

ANZ wraps creative pitch, banks on Leo Burnett..

ANZ has appointed Leo Burnett as its new creative agency of record, wrapping up a drawn out pitching process first announced publicly by the bank in May....