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Marketers ‘prefer arbitrage’ as Publicis, Omnicom power ..

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When it comes to principal-based media trading, AKA arbitrage, "we can argue about the pros and cons but collectively [marketers] are saying that they kind of a...

Look at what you made me do: 13 brands getting on the Taylor..

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Marketers, media players and agencies will never knowingly pass up an opportunity to tap the cultural zeitgeist. And the arrival of Taylor Swift and her 'T...

ACCC hits Grays with $10m penalty for misleading car descrip..

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The Australian Competition and Consumer Commission (ACCC) has initiated legal proceedings against Grays eCommerce Group and is pushing for a $10 million penalty...

West HQ unveils Australian Idol campaign to celebrate Sydney..

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West HQ is celebrating its Australian Idol connection through a new advertising campaign for the Sydney Coliseum Theatre in Rooty Hill, Sydney....

WGEA reveals pay gaps up to 26% in Australia’s major m..

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The Workplace Gender Equality Agency (WGEA) has revealed pay gaps as high as 26% in some of Australia's major media companies and a gap between 13% and 18% for ...

Laser Clinics Group, Ogilvy launch new global brand and camp..

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Aesthetic treatment company, Laser Clinics Group, has launched a new global brand and campaign via Ogilvy Network ANZ, 'The Science of Feeling Good'....

Football Australia’s ’23 strategy: ‘dramat..

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Football Australia has released a post-tournament report on the Legacy '23 strategy, following the FIFA Women's World Cup Australia and New Zealand 2023. The to...

Marketers ‘prefer arbitrage’ as Publicis, Omnicom power ..

By: admin

When it comes to principal-based media trading, AKA arbitrage, "we can argue about the pros and cons but collectively [marketers] are saying that they kind of a...