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Why you should enter the AMI Awards in 2024..

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Winning an award has some obvious benefits: but apart for the kudos of receiving a glittering trophy, there are some really tangible benefits of entering a repu...

How to destroy customer loyalty in moments (or, when persona..

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Imagine you are a hardworking single mum in her early 50s who has devoted her life to her now-grown children. You love the family rituals you’ve built up over...

How generative AI can help your lean marketing team achieve ..

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Within the fluid and dynamic world of today’s marketing, juggling resources is a constant hassle for lean marketing teams, and keeping up with the industry le...

Why Market Leaders Need Marketing Leaders..

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Market leading brands, whether long established (e.g. Toyota in Australia, every year since 2003) or newly ‘crowned’ leader (e.g. Chinese EV manufacturer BY...

San Remo’s stirs up new campaign With Emotive to comba..

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San Remo has unveiled a fresh campaign via independent creative agency Emotive. This marks the first significant work since the 88-year-old, fourth-generation f...

Taylor Swift, Ticketek, The Iconic, Endeavour Group, TVSN: B..

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Credential stuffing attacks across Ticketek, The Iconic and Endeavour Group have ratcheted up mainstream awareness of a worryingly common cyber risk ...

Medibank hands back $215m to customers as its reports a 103...

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Medibank, the Australian health insurance provider, has announced it will return a further $215 million to its customers as part of its Covid-19 support package...

Qantas Group reports 13% profit dip, announces major investm..

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Qantas Group has reported an underlying profit before tax of $1.25 billion for the first half of 2024, marking a 13% decrease from the same period in FY23....