2023 AMI Awards Winners
Congratulations to all the national winners of the 2023 AMI Marketing Excellence Awards
CAMPAIGN CATEGORIES
Acquisition Marketing
Heritage Bank & Reprise
“Heritage Bank Digital Acquisition Refresh”
Brand Revitalisation
Guts Creative
“A place to belong”
Content Marketing
The University of Adelaide
“TikTok Content Creator Program”
Creativity in Brand, Product or Service Marketing
Tourism NT
“Summer Campaign”
Data and Insight Driven Marketing
Litter Prevention Unit at NSW Environment Protection Authority & NSW Government & OMD Australia
“Don’t be a tosser”
Excellence in Customer Experience
Wink & Childcare Saver
“Childcare Saver”
Experiential Marketing
Mastercard & Octagon
“The Mastercard Sonic Trophy”
Loyalty and Retention
Synchro Marketing
“Mobil Rewards”
Not for Profit Marketing
Autism Spectrum Australia
“World Autism Understanding Day”
PR Campaign of the Year
Norco Co-Operative Ltd & Red Havas Brisbane
“Sparking a national conversation on Farmer Mental Health.”
Product or Service Launch or Relaunch
Port Adelaide Football Club
“Herstory in the Making – Port Adelaide AFLW”
Public Sector Marketing
| NSW Government Brand and Communications Team, Department of Customer Service
“COVID-19 Winter Campaign – Little Things, Big Difference” |
Purpose-led Marketing
Norco Co-Operative Ltd & Red Havas
“Putting the spotlight on farmers’ mental health”
Small Budget Marketing
Surge Marketing
“Early Bird Campaign”
Social Media Marketing
South Australian Tourism Commission & Lily Hoffmann & Grace Flynn
“2022-2023 Video First Content Strategy”
Sponsorship Effectiveness
Great Southern Bank
“Great Southern Bank’s Sponsorship of Carlton Football Club – Build for the brand, designed for the fans.”
Ego Pharmaceuticals
“Aquim Hand Sanitiser and the AFL: Addressing Clutter, Promoting Safety and Establishing Market Leadership.”
Sustainability Marketing
Compass Studio
“LINE Hydrogen launch and campaign funding”
SPECIAL CATEGORIES
Certified Practising Marketer of the Year
Sarah Spence | Content Rebels
Chief Marketing Officer Of The Year
Megan Keleher, Chief Customer Officer | Great Southern Bank
Emerging Marketer of the Year
Jessica Green, Marketing Team Leader | AFLW and Port Adelaide Football Club
Future Leader Of The Year
Shaja Foster-Ho, Client Success Director | Loyalty of Wink
Independent Agency of the Year
The Claire Bennet Agency
Large Agency of the Year
Thinkerbell
Marketing Team of the Year
South Australian Tourism Commission
Life Members
Narendra Prasad
Allan Godfrey
Sir Charles McGrath Award
Sam Mostyn
Up to $1 Million Campaign of the Year
Autism Spectrum Australia
“World Autism Understanding Day”
Above $1 Million Campaign of the Year
Litter Prevention Unit at NSW Environment Protection Authority & NSW Government & OMD Australia
“Don’t be a tosser”
Reflecting on the past awards, we’ve seen an incredible array of talent and creativity, with winners setting new benchmarks in marketing excellence. These awards have not only celebrated the achievements of the marketing community but also showcased the evolution and growth of marketing practices over the years in Australia.
The Awards continue to offer a unique opportunity to celebrate marketing excellence across the nation throughout the year. As we look forward to the upcoming awards, we also pay tribute to the past winners who have shaped the landscape of Australian marketing, setting the stage for future innovation and success.
PAST AWARDS
2023
National Winners (web)
2022
National Winners (web)
2021
National Winners (web)
2020
National Winners (web)
2019
National Winners (web)
2018
National Winners (web)
2017
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2016
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2015
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2014
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2013
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2012
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2011
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2010
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2009
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2008
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2007
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2006
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2005
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2004
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2003
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2002
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2001
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