2026 AMI Awards Winners
Congratulations to all the national winners of the 2026 AMI Marketing Excellence Awards
CAMPAIGN CATEGORIES
Acquisition Marketing
LJ Hooker
“The Difference”
Australian Made Excellence Award
Tambo Teddies Pty Ltd
“Tambo Teddies – Childhood Friends for Life”
B2B Marketing Excellence
Affinda & Content Rebels
“How Affinda Became Unmissable in B2B Search”
Brand Revitalisation
Patties Food Group & TBWA
“Lean Cuisine ‘Listen To Nobody But Your Body’”
Content & Social Media Marketing
Apparent & GTI
“The Wake Up Call”
Creative Effectiveness
Apparent & GTI
“The Wake Up Call”
Data and Insight-Driven Marketing
Department of Customer Service NSW
“SafeWork NSW Irreplaceable Advertising Campaign”
Excellence in Customer Experience
Children By Choice & 3 Phase Marketing
“Empowering Reproductive Autonomy: A Digital-First CX Transformation”
Excellence in the Use of AI & Technology
Affinda & Content Rebels
“The AI Content Engine Built to Be Given Away”
Experiential and Event Marketing
Hunter Medical Research Institute
“HMRI Poo Palace”
Marketing Strategy
Priceline Pharmacy | Wesfarmers Health
“Anything Menopause Campaign”
Not-for-Profit Marketing
Bravehearts & Engine Group
“Bravehearts – Grooming Hides Behind Harmless”
Product or Service Launch or Relaunch
Priceline Pharmacy | Wesfarmers Health
“Anything Menopause Campaign”
Public Sector Marketing
Department of the Premier and Cabinet & South Australia Police / Showpony
“Young Drivers – ‘Sucks to be You’”
Retention & Loyalty
HCF / Wink
“HCF Thank You App”
Small Budget Marketing
Down Syndrome NSW / The Creative Collective
“Down Syndrome NSW – EOFY Tax Appeal”
Social Media Marketing
Kirstin Hams – Social Media Gippsland
“Banksia Park Puppies”
Sustainability & Purpose Driven Marketing
Sydney Water / Elastic (Part of IVE Group)
“Sydney Water Royal Easter Show Brand Activation”
SPECIAL CATEGORIES
Certified Practising Marketer of the Year
Steve Fontanot, Commercial Managing Director, APAC, Havas Red & Managing Director, Havas Blvd
Chief Marketing Officer Of The Year
Caroline Raj, Senior Director, Marketing – ServiceNow
Future Leader of the Year
Katherine Venus, Head of Small Business Marketing – NAB
The Lisa Ronson, Next Generation Marketing Leader Award
Laura Jeffries, Associate Product Marketing Manager – Google
Agency of the Year (Under 50 employees)
BonfirePaper + Spark
Agency of the Year (Over 50 employees)
Apparent
Marketing Team of the Year
Origin Marketing Team
Life Member
Bronwyn Heys & Chris Taylor
Sir Charles McGrath Award
Andrew Thornton
Up to $1 Million Campaign of the Year
Bravehearts & Engine Group
“Bravehearts – Grooming Hides Behind Harmless”
Above $1 Million Campaign of the Year
Department of Customer Service NSW
“SafeWork NSW Irreplaceable Advertising Campaign”
Reflecting on the past awards, we’ve seen an incredible array of talent and creativity, with winners setting new benchmarks in marketing excellence. These awards have not only celebrated the achievements of the marketing community but also showcased the evolution and growth of marketing practices over the years in Australia.
The Awards continue to offer a unique opportunity to celebrate marketing excellence across the nation throughout the year. As we look forward to the upcoming awards, we also pay tribute to the past winners who have shaped the landscape of Australian marketing, setting the stage for future innovation and success.
PAST AWARDS
2026
National Winners (web)
2025
National Winners (web)
2024
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2023
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2022
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2021
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2020
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2019
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2018
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2017
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2016
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2015
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2014
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2013
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2012
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2011
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2010
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2009
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2008
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2007
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2006
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2005
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2004
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2003
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2002
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2001
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