Frank Green has inaugurated its first flagship store at Chadstone – The Fashion Capital, a prominent luxury shopping destination in Australia.

The store is designed to provide an immersive brand experience, showcasing Frank Green’s full range of sustainable lifestyle products. These include reusable cups, bottles, homewares, pet products, and apparel collections.

The construction of the store features over 1,600 Frank Green Ceramic Reusable Bottles in Chrome Silver, crafted from 90% recycled stainless steel. This design choice aligns with the company’s commitment to sustainability and environmental responsibility.

In-store customisation options mirror those available online, allowing customers to select from various colour combinations, size options, and lid choices. Additionally, the store offers on-the-spot monogramming of purchases and a complimentary hydration station for water refills.

Frank Green has introduced the ‘Sip Cycle’ program, a pilot initiative aimed at encouraging customers to recycle old reusable water bottles. These bottles will be repurposed into new lifestyle products, further supporting the brand’s mission to reduce single-use plastics.

During the opening week, special offers include complimentary monogramming, free coffee, and gift bags for the first 50 customers on opening day.

Benjamin Young, CEO and Founder of Frank Green, expressed his enthusiasm for the new store, stating, “Our flagship store will offer a world class experience so it’s only fitting that it’s located at Chadstone which offers the world’s best retail and lifestyle offering.”

“When we set out to open our first store we committed to delivering an unparalleled experience. We’re not just opening a store —we’re creating a destination to celebrate with our customers everything we’ve achieved together.”

Frank Green was founded in 2014 by Young with the mission of eliminating single-use plastics through the creation of reusable products. The company is also a partner of Parley for the Oceans, an environmental organisation focused on ocean conservation.

Young emphasised the brand’s customer-centric approach, saying, “Frank Green is a brand for people; our customers thoughts and feelings are inherent in everything we do,” he said.

“By establishing a physical presence, we aim to create a more immersive, tangible, and personal experience for our customers. The retail space will act as a living embodiment of our brand, where customers can touch, feel, and interact with our products, enhancing their understanding and appreciation of the quality and craftsmanship that set us apart.

“I truly believe our customers will feel immersed in the Frank Green magnetic energy and the design and experience will blow them away. This is just the beginning as we take Frank Green to the world. Watch this space.”