As a member of the AMI community, you have unlocked exclusive ticket savings to attend Mumbrella360, taking place at Carriageworks Sydney on 27-29 May. Simply enter code M360AMI20 to save 20% on any ticket type, whether that’s the all-access pass or the ‘conference only’ two-day pass.

Mumbrella360 2025 is shaping up to be the biggest media and marketing extravaganza of the year, with 90+ speakers on the lineup spanning ten (themed) streams of content, speed networking opportunities, dedicated ‘how-to’ masterclass workshops to sharpen your skillset in, and an afterparty only the Met Gala can rival.

Mumbrella360 is all about bringing the entire media and marketing industry together for expert insights, thought leadership and forming lasting connections.

Just a sample of the standout M360 sessions worth your consideration:

🤳 Adland’s favourite truth-teller Rob Mayhew will be flying to Sydney from New York to deliver a reality check for “culture hijacking” brands and agencies. Get ready to cringe, laugh, and quietly delete your 2025 TikTok strategy as Rob reveals what actually works when it comes to cultural relevance. And yes, he will tell you exactly what to do if you want your brand to be as big as ‘brat’.

🥛 Additionally, Oatly’s chief creative officer John Schoolcraft will also be making the long trip from Malmö Sweden to reveal all the secrets that went into building the iconic oat milk brand. Be warned, this keynote guarantees to turn everything you’ve learned in business school on its head. Think: no marketing department, no focus groups, no briefs, creatives approve their own work, failure is encouraged. No CMO, no problem.

🎯 Joining Schoolcraft on the lineup is fellow American, and VaynerX’s global chief marketing officer, Avery Akkineni. Flying in from Miami, Akkineni will draw from her vast experiences leading global Fortune 500 campaigns, and break down why most marketing strategies are stuck in the past. Forget everything you know about traditional marketing – the game has fundamentally changed.

🛒 In another confirmed session, ALDI’s marketing director Jenny Melhuish, alongside creative agency BMF Australia’s head of effectiveness Hannah McHard and executive planning director Anna Bollinger, will reveal what it takes to build a culture of effectiveness. This session will offer practical insights and inspiration to help your teams turn great ideas into long lasting business impact.

👓 Specsavers’ director of marketing planning ANZ Shaun Briggs is also confirmed on the all-star lineup. Briggs will lift the lid on the serious business of humour in advertising. The Specsavers brand is renowned for decades of humorous advertising, and on May 28, delegates will learn Shaun’s top 5 learnings from successfully utilising humour in advertising and marketing.

📈 Attendees will also delve into the uncharted areas of marketing leadership as an expert panel tackles the numerous challenges facing marketers. Led by Australian Centre for AI in Marketing’s Louise Cummins, the firepower panel will consist of IKEA’s CMO Kirsten Hasler, REA Group’s GM of audience & marketing Sarah Myers, and Goodman Fielder’s CMO Christine Fung.

🥩 Meat & Livestock Australia’s GM of marketing and insights Nathan Low, together with Droga5 ANZ’s CCO Tara Ford, will deliver a retrospective on how balancing product truth with creative bravery built one of Australia’s most iconic advertising campaigns.

See you at Mumbrella360 on 27-29 May

Whether it’s balancing the long and the short or the art and the science, make sure you join the entire industry on 27-29 May for what will be an unforgettable experience.

Take a look at the agenda for both conference days, and don’t forget to enter code M360AMI20 at checkout to secure your 20% ticket savings.

Mumbrella360 website: https://mumbrella.com.au/mumbrella360