The Iconic and Nike are encouraging customers to out-run the retailer’s three-hour delivery van in two 5km running events in Sydney.

The new race event titled ‘Outrun Your Delivery’ in Sydney is set to take place on two consecutive Saturdays, 7 June and 14 June. Participants will compete against The Iconic’s 3-hour delivery van in a 5km race. The exact location of the race will be disclosed at 8AM on the respective event days through The Iconic ‘s Instagram account. To participate, runners are required to wishlist their preferred Nike gear on The Iconic app and complete the 5km run, which must be tracked using any fitness app.

The first 50 participants to outpace the delivery van to the finish line will be rewarded with Nike sneakers. Those who do not finish in the top 50 will still have the opportunity to win exclusive Nike merchandise. The event will also feature music and complimentary fresh juice at the finish line.

Joanna Robinson, Chief Marketing Officer of The Iconic commented on the event, stating, “Outrun Your Delivery is a fun and bold way to bring The Iconicʼs ultra-fast delivery promise – and the spirit of Nike – to life. It’s more than a race, it’s a celebration of speed, style, and the energy of our community.”

The Iconic is recognised as a leading fashion and lifestyle platform in Australia and New Zealand, renowned for its fast delivery service and extensive product range. The company is part of the Global Fashion Group, which operates across Latin America, Southeast Asia, and Australia and New Zealand.