Allianz has been recognised as the ‘world’s leading insurance brand’ for a seventh consecutive year in the 2025 Interbrand Best Global Brands ranking.

It revealed that the company’s brand value has seen a significant increase of 20 per cent, rising from $23.5 billion to $28.2 billion. This growth has propelled Allianz two places higher in the overall ranking, securing the overall 27th position among the Top 100 global brands.

The Interbrand Best Global Brands Ranking assesses the most valuable global brands based on three key criteria: financial performance, the brand’s influence on customer purchase decisions, and overall brand strength. Allianz’s consistent performance in these areas, it says, has solidified its position at the forefront of the insurance sector.

In Australia, Allianz provides a comprehensive range of personal, commercial, and corporate insurance products, serving over four million policyholders. The company also supports workers compensation insurance for approximately 25 per cent of the top 200 ASX-listed companies.

Globally, the Allianz Group caters to 126 million private and corporate clients across more than 70 countries. The company manages approximately 802 billion euros on behalf of its insurance customers and oversees 1.9 trillion euros of third-party assets through its asset management arms, PIMCO and Allianz Global Investors.

Allianz also holds a prominent position in the Dow Jones Sustainability Index, reflecting its commitment to sustainable business practices.

Shez Ford, Allianz Australia’s Chief General Manager, Consumer, commented on the company’s achievements: “In addition to maintaining our position as the World’s #1 Insurance Brand, Allianz has also recorded the strongest value increase in our 135-year global history – reflecting a year of strong financial performance, and a consistently executed global brand strategy.”

Ford expressed pride in the Australian team’s efforts: “I’m incredibly proud of the contributions of the Australian team, with the launch of our new brand promise ‘Care You Can Count On’ earlier this year, and our ongoing commitment to delivering exceptional experiences and value for our partners, and over four million local customers.”