The Australian Marketing Institute (AMI) today announced the appointment of its new Chair and new member-elected directors.

The AMI Board has appointed Kristie Atkins as Chair of the AMI Board. A multi-award-winning commercial growth leader, Kristie is Managing Director of Wink, Australasia’s most celebrated loyalty and engagement agency. She is an AMI Life Member, Fellow, and former Certified Practising Marketer (CPM) of the Year. Kristie is also a member of the Australian Institute of Company Directors and Women on Boards.

The AMI Board has appointed Kristie Atkins as its new Chair. A multi-award-winning commercial growth leader, Kristie is Managing Director of Wink, Australasia’s most celebrated loyalty and engagement agency. She is an AMI Life Member, Fellow and former Certified Practising Marketer (CPM) of the Year. Kristie is also a member of the Australian Institute of Company Directors and Women on Boards.

Kristie’s extensive career includes leadership roles as Divisional Managing Director for Village Roadshow, Chief Operating Officer of Waivpay, Chief Commercial Officer for Ovato, and Director of Sales for Event Hospitality & Entertainment. She also serves as a Non-Executive Director on the board of the Hunter Medical Research Institute, Chair of HMRI Foundation and an advisory board member for the digital marketplace, Vennu.

AMI also recognises outgoing director Chris Taylor, who has provided four years of valued contribution. We thank Chris for his commitment to the Board and ongoing support for the AMI and the wider profession.

Following the election for member-appointed directors, four directors were confirmed at today’s Annual General Meeting:

– Maria De Conno, was returned for a second term. Maria has served as Deputy Chair and is Founder & Managing Director of Fig Tree Digital. She has played a key role in AMI’s governance, brand and digital transformation.
– Chelsea Wymer, Chief Marketing Officer, Chartered Accountants ANZ. Chelsea is a global marketing leader with senior experience across professional services, financial services and media.
– Nikki Atack, Chief Marketing & Experience Officer, Pentanet. Nikki is a customer and digital transformation specialist with deep expertise in technology, telecommunications and customer experience design.
– James Keeler, Founder & Director of Mowbray Park Consulting with experience in corporate, agencies, and consultancies. James boasts a strong background in strategy, governance and risk management.

AMI CEO Bronwyn Heys says:

“With the appointment of our new Chair and Directors, AMI reaffirms its commitment to igniting brilliance across the profession. Through the AMI Competency Assessment Tool, professional development and the Certified Practising Marketer (CPM) program, we are ensuring that marketers across Australia remain relevant, proficient, and future-ready. I would also like to extend my heartfelt thanks to our outgoing Chair, Andrew Thornton, for his tireless leadership and enduring contribution to AMI and the marketing community.”

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About the Australian Marketing Institute (AMI)

The Australian Marketing Institute (AMI) is the professional body representing marketers across Australia. For over 92 years, AMI has advanced the profession by building the capability and recognition of marketers at all career stages. Through professional development, certification, education, events, and advocacy, AMI ensures that marketers remain relevant, proficient, and inspired.

With the Certified Practising Marketer (CPM) designation as the peak professional recognition for marketers, and tools such as the Competency Assessment Tool, AMI is committed to igniting brilliance in every marketer and strengthening the profession’s impact on business and society. AMI’s Marketers’ Competency Framework and Assessment tool is designed to help you understand and assess your skills and gaps to progress your career.

For more information visit ami.org.au.

 Press Contact:

Bronwyn Heys – CEO AMI

E: ceo@ami.org.au

M: +61 466 569 568