*Terms and conditions apply. Membership activated under this offer will commence from 1 July 2026. Entrants will have 30 days to redeem the $850 offer to activate their membership. AMI reserves the right to amend or withdraw this offer at its discretion.
CATEGORIES
As a leading national marketing awards program, the AMI Marketing Excellence Awards provide peer recognition, professional credibility and industry benchmarking, bringing together Australia’s marketing community to celebrate excellence each year.
CAMPAIGN CATEGORIES
Acquisition Marketing
Australia Made Excellence Award
B2B Marketing Excellence
Brand Revitalisation
Content & Social Media Marketing
Creative Effectiveness
Data & Insight Driven Marketing
Excellence in Customer Experience
Excellence in the use of AI & Technology
CAMPAIGN CATEGORIES
Experiential and Event Marketing
Marketing Strategy
Not for Profit Marketing
Product or Service Launch or Relaunch
Public Sector Marketing
Retention & Loyalty
Small Budget Marketing
Sustainability and Purpose-Driven Marketing
SPECIAL CATEGORIES
Agency of the Year
Certified Practising Marketer of the Year
Chief Marketing Officer of the Year
Future Leader of the Year
Life Member Award (Board nominated and awarded)
Marketing Team of the Year
Sir Charles McGrath Award (Board nominated and awarded)
The Lisa Ronson, Emerging Marketer of the Year
Up to $1 million Marketing Campaign of the Year
$1 million and above Marketing Campaign of the Year
2026 AMI AWARDS KEY DATES
Mark these dates so that you don’t miss out on any deadlines and
openings for the 2026 AMI Marketing Excellence Awards.
26 FEB 2026
AWARDS ENTRIES OPEN
25 MAY 2026
AWARDS SUBMISSIONS CLOSE
JUNE 2026
JUDGING PROCESS
STARTS
JULY 2026
FINALISTS ANNOUNCED
11 SEP 2026
AMI MARKETING EXCELLENCE AWARDS LONG LUNCH
2026 AMI AWARDS
RULES & ELIGIBILITY
The profession of marketing is evolving rapidly.
As your industry body, our vision is to help our members keep up, be successful and demonstrate the strategic power that marketing plays in the business world today. The annual Australian Marketing Institute’s Marketing Excellence Awards are presented to organisations and marketers who have achieved excellence and success from innovative and effective marketing.
As the most established and respected Marketing Awards in Australia, the AMI Marketing Excellence Awards provides the opportunity to promote, experience, recognise and celebrate excellence in the marketing community.
The AMI aims to experience, promote, recognise and celebrate excellence in marketing practice.
ELIGIBILITY
Submissions are invited from individuals and organisations irrespective of turnover or industry, unless otherwise specified. Submissions are accepted from individuals and organisations operating within the APAC region or marketing campaigns executed for the region. The entry must have been active within the period of 1 January 2025 to 30 April 2026. Awards will be presented to the organisation or person named in the entry form.
ENTRY COST
Regular pricing starts from $450 for members and $850 for non-members. Non-member pricing includes a bonus one-year AMI Professional Membership, valued at $450*.
The entry fees for the CMO, CPM, Emerging Marketer, and Future Leader Awards are set at $250 for members and $650 for non-members. Please note that the CPM Award is exclusive to AMI members.
Every fourth entry submitted by the same entrant will receive a 100% discount.
All prices are exclusive of GST.
CAMPAIGN CATEGORY SUBMISSION WEIGHTING
Categories are open to both B2C and B2B entrants. Judges will consider the merits of each submission taking into consideration that metrics and success factors differ between B2C and B2B marketing programs. Judges will consider the linkage between strategy, execution and outcomes achieved.
SPECIAL CATEGORY SUBMISSION WEIGHTING
Each Special Category has its own set of criteria, and we recommend looking at the category description to determine what the judges will be looking for.
CREATING YOUR ENTRY
- Read the Terms & Conditions
- Read the Submission Criteria and Weighting guides
- Read the category descriptors on the Awards page when you log in
- Collect evidence of research, implementation strategies, evaluations and key outcomes
- Craft your submission based on the weighting guide and category requirements
- Upload your organisations logo and campaign image
- Upload any additional links, graphics or documents to support your entry
- If part of a client or 3rd party program complete the details of the external contact person for submission approval
- Complete the details of who will be collecting the award if you win
- Complete information for trophy/certificate
- Review your entry
- Submit – make payment to ensure your entry will be judged
- Member rate applies only if active before awards opened
- Non-member pricing includes a bonus 12-month AMI Professional Membership effective 1 July 2026. Terms and conditions apply
- You will still be able to amend your entry until closing date
CLIENT AUTHORISATION
If the award submission is on behalf of a client or part of a 3rd party program please ensure you have permission from the content owner as well as relevant contact details for a person in the organisation. This person will be contacted to provide authorisation for entry into the program prior to the submission moving into judging.
AWARDING PROCESS
Finalist Announcements
Announcement of finalists will take place in July 2026.
Winners
The Marketing Excellence Gala Ceremony will be held on Friday, 11 September 2026 where we will announce and award the winners of each campaign category.
KEY DATES
-
The entry/campaign must have been active within the period of 1 January 2025 to 30 April 2026.
-
Submissions deadline: 25 May 2026.
-
Submissions extended to: 1 June 2026.
- Winners will be announced at the AMI Marketing Excellence Awards Gala on Friday, 11 September 2026 in Sydney, NSW.
Judging
Exclusive Opportunity for Certified Practising Marketers (CPMs).
The AMI Marketing Excellence Awards have been a platform for recognising exceptional achievements in marketing through innovative and effective practices for more than 40 years.
Why Become a Judge?
- Earn credits towards your Continuing Professional Development (CPD)
- Exposure to innovative marketing campaigns
- Give back to the marketing community
- Receive a digital badge recognising your role as a judge
The judging process takes place annually in June, with a formal call for judges sent to Certified Practising Marketers at the end of March.
Applications for judges will open in March 2026.
INCLUSIVE AWARDS CATEGORIES
The AMI Marketing Excellence Awards feature 17 campaign categories and 10 special awards categories. Submissions are open to all organisations, regardless of industry or sector. Instead of industry-specific categories, entrants are encouraged to select the categories that best align with the nature of their work.
RETURN TO TOP 
MOMENTS OF THE 2025
AMI MARKETING EXCELLENCE AWARDS CELEBRATION
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HAVE QUESTIONS?
Contact the AMI Team at admin@ami.org.au or reach out through this form.
FAQs
When were the AMI Marketing Excellence Awards established?
The Awards were established in 1982 as the Hoover Marketing Awards.
How long have the AMI Marketing Awards been celebrating marketing excellence?
For over 40 years, the AMI Awards have been celebrating extraordinary success in marketing practices.
What is the significance of the AMI Marketing Excellence Awards?
The Awards provide an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.
What opportunities do the Awards provide for individuals and organisations?
The Awards offer an exclusive opportunity to celebrate excellence in marketing across the country throughout the year.
How many categories are there in the 2026 AMI Marketing Excellence Awards?
There are multiple categories, including campaign categories and special categories, totaling to 20+ distinct areas of recognition.
Can you provide examples of campaign categories in the Awards?
Examples of campaign categories include Acquisition Marketing, Brand Revitalisation, Content Marketing and more.
Are there any special categories in the Awards?
Yes, special categories include Certified Practising Marketer of the Year, Chief Marketing Officer of the Year, The Lisa Ronson, Emerging Marketer of the Year and others.
What is the vision of the Australian Marketing Institute regarding its members?
The vision is to help members keep up, be successful, and demonstrate the strategic power that marketing plays in the business world today.
How are winners selected for the AMI Marketing Excellence Awards?
Winners are selected based on their demonstration of excellence and success from innovative and effective marketing practices.