Turn website traffic into leads and sales in this practical SEO and CRO workshop. Learn how to optimise content, improve user journeys, analyse data, and increase conversions. Gain hands-on skills to boost revenue and make measurable improvements fast.

Traditional elasticity models fail when prices stay flat. Discover an alternative approach for EDLP retailers that estimates demand, price elasticity, and willingness-to-pay using price differences across competing products.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.

Outsmart vs Outspend shows how to drive growth through sharper strategy, not bigger budgets. Learn to align brand and demand, diagnose real performance gaps, and focus investment on what truly drives awareness, conversion, and long-term commercial impact.

AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.

Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.

Create YouTube content that gets found and drives results. Learn how to build and optimise your channel, plan engaging videos, use AI tools, grow subscribers, and turn views into action with a clear, results-focused YouTube strategy.

This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!

Build real AI capability across strategy, creative, media, CX and measurement. This 12-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.