Creativity at work (mind wandering, play and prototyping for marketers)
Learn how marketers can use creative thinking to solve business challenges, generate stronger ideas, and drive innovation with practical, proven techniques.
Learn how marketers can use creative thinking to solve business challenges, generate stronger ideas, and drive innovation with practical, proven techniques.
Discover how to combine proven email marketing strategy with the power of AI and automation in this practical half-day workshop. Learn tools, tactics, and frameworks you can apply immediately to improve performance and engagement.
Sharpen your thinking in this workshop. Learn to spot cognitive biases, challenge assumptions, think scientifically, and make better decisions. Gain practical tools to boost critical thinking, problem-solving, and decision-making at work and in life.
Get hands-on with modern SEO in this practical workshop. Learn how to rank on Google, appear in AI search tools like ChatGPT and Perplexity, and future-proof your strategy. Explore real tools, live demos, and actionable tactics you can apply straight away.
Master modern search and conversion in this hands-on workshop. Learn SEO, GEO and AIO strategies to boost visibility on Google and AI platforms, then turn traffic into leads and sales with practical CRO tools and data-driven insights you can apply immediately.
Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.
Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.
Build a strong Instagram presence with strategy, not guesswork. Learn how the algorithm works, create content that attracts and converts, grow your audience, and use ads and collaborations to drive engagement, leads, and sales with confidence.
Turn website traffic into leads and sales in this practical SEO and CRO workshop. Learn how to optimise content, improve user journeys, analyse data, and increase conversions. Gain hands-on skills to boost revenue and make measurable improvements fast.
Traditional elasticity models fail when prices stay flat. Discover an alternative approach for EDLP retailers that estimates demand, price elasticity, and willingness-to-pay using price differences across competing products.
Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.
Outsmart vs Outspend shows how to drive growth through sharper strategy, not bigger budgets. Learn to align brand and demand, diagnose real performance gaps, and focus investment on what truly drives awareness, conversion, and long-term commercial impact.
AI is transforming marketing, enabling us to rethink every step of our marketing from the ground up. This course gives you the skills you need to stay ahead.
Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.
Create YouTube content that gets found and drives results. Learn how to build and optimise your channel, plan engaging videos, use AI tools, grow subscribers, and turn views into action with a clear, results-focused YouTube strategy.
This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!
Build real AI capability across strategy, creative, media, CX and measurement. This 12-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.
Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.
In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Discover how to combine proven email marketing strategy with the power of AI and automation in this practical half-day workshop. Learn tools, tactics, and frameworks you can apply immediately to improve performance and engagement.
Search has shifted. Customers are no longer simply clicking through results. They are discovering brands through AI-generated answers, summaries and recommendations across platforms like Google, Chat GPT and Perplexity. Learn the latest rules for Search from SEO to GEO to AIO.
Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.
Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.
Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.
Learn how to balance emotional brand connection with performance marketing to drive lasting growth. This masterclass shows how strong brand foundations improve results, align with digital channels, and support sustainable growth across short and long-term goals.
Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!
Search has shifted. Customers are no longer simply clicking through results. They are discovering brands through AI-generated answers, summaries and recommendations across platforms like Google, Chat GPT and Perplexity. Learn the latest rules for Search from SEO to GEO to AIO.
Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.
Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.
Discover how to combine proven email marketing strategy with the power of AI and automation in this practical half-day workshop. Learn tools, tactics, and frameworks you can apply immediately to improve performance and engagement.
Learn how to balance emotional brand connection with performance marketing to drive lasting growth. This masterclass shows how strong brand foundations improve results, align with digital channels, and support sustainable growth across short and long-term goals.
AMI offers a wide range of marketing courses, including digital marketing, social media strategies, content marketing, SEO, marketing analytics, email marketing, and consumer behaviour, among others.
The instructors are industry experts with extensive experience and deep knowledge in their respective fields. They bring practical insights and theoretical expertise to the courses, ensuring high-quality instruction.
Yes, AMI's training team continuously updates course content to reflect the latest trends, tools, and best practices in the marketing industry.
AMI offers various formats including in-person workshops, online courses, and blended learning experiences to accommodate different learning preferences and schedules.
Course durations vary depending on the subject and format. Some courses may be short, intensive workshops lasting a few days, while others may span several weeks or months.
Yes, many of the online courses are designed for self-paced learning, allowing you to complete the material at your convenience.
You can enrol in a course through the AMI website. Simply browse the course catalogue, select the course you're interested in, and follow the enrollment instructions.
Course fees vary based on the course content, duration, and delivery format. Specific pricing details are available on the AMI website for each course.
AMI's courses provide you with cutting-edge knowledge and practical skills that are highly valued in the marketing industry. Completing these courses can enhance your expertise, improve your job performance, and increase your employability and career prospects.