How to maintain your CPM status for existing CPMs
Each Certified Practising Marketer must achieve 100 points CPD points each year.
The ways to earn points are simple: attending AMI training, publishing articles, being a Mentor in the AMI Emerging Marketers Program and Judging for the AMI Marketing Excellence Awards.
The table below lists a few of the activities.
| Type of Activity | CPD Points* |
|---|---|
| AMI Marketing Excellence Awards Judging | 30 points |
| AMI Mentoring – Emerging Marketers | 50 points |
| AMI Marketing Excellence Awards Celebration Attendance | 10 points |
| Share Marketing experience such as blogs, case studies, podcasts, and interviews to be published on the AMI website | 10 points |
| Read articles on Mi3 – Under 10 minutes | 0.5 points |
| Read articles on Mi3 – Longer than 10 minutes | 1 point |
| Points Per Hour | |
| Attend Marketing conferences, summits, events etc. | 4 points per hour |
| Attend AMI Webinar | 4 points per hour |
| Attend AMI Recommended Training | 4 points per hour |
| Research, prepare material for publication in textbooks, professional journals, lectures etc. | 4 points per hour |
| Non-AMI recommended training, webinars | 2 points per hour |
| Attend AMI AGM | 4 points per hour |
Steps to maintain your CPM status
Continue your professional development
Undertake activities from the CPD table during the year and keep a personal record.
CPM Member Directory
The AMI CPM Directory presents Certified Practising Marketers and their skills to the professional community. Providing a trust mark of marketing professionalism and standards, the Certified Practising Marketer designation helps marketers in their career advancement, improving earning potential, knowledge sharing with industry peers and building professional brand and credibility.