Why It Works

Global Insight
Learn from the UK market, where enterprise AI adoption is years ahead and the lessons are already written.

Local Relevance
Aligned to AMI’s Marketing Competency Framework and adapted to Australian market realities.

Quality-Driven Transformation
Built on continuous improvement and change-management principles that make adoption stick.

Stage-Gate Progression
From assessment to capability, from pilot to scale, a structured 6–12 month pathway that delivers ROI at every stage.

How the AMI AI Upgrade Works

The program begins with a Business Audit and Impact Assessment. The outcome is a tailored, ROI-focused report that identifies where AI can deliver measurable business results.

It then moves into a structured 6–12 month pathway, combining training, capability development, and the identification of practical use cases for an agentic AI pilot — the next generation of AI systems that act, decide, and execute tasks with minimal human intervention.

Each phase follows a proven stage-gate quality framework, built on equitably.ai’s enterprise improvement methodology, ensuring that every step is measurable, low-risk, and aligned with business priorities.

Delivered by equitably.ai and supported by the Australian Marketing Institute, the AMI AI Upgrade connects Australian organisations to world-class AI expertise, governance standards, and implementation support — helping you move confidently from experimentation to enterprise-scale impact.

Throughout the journey, participants have access to dedicated AI support and guided learning to help teams build confidence and capability as they progress.

AMI members save 25% on the full program

See what’s possible for your organisation. Book your 15 minute call to learn more.

No sales pitch — just a quick, structured conversation to determine fit.

Book a 15-Minute Discovery Call

Delivered in Partnership

The AMI AI Upgrade is delivered by equitably.ai, a UK enterprise AI specialist recognised by Innovate UK for excellence in AI quality, governance, and measurable ROI — and proudly supported by the Australian Marketing Institute for local delivery.

(1) Gatner IBM equitably.ai