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October, 2019

The Australian Marketing Institute celebrates industry success at the 2019 Marketing Excellence Gala

Fabian Marrone (CMO of the Year), TelstraSuper  (Customer Retention winner) and News Corp Australia + The Heart Foundation are among major winners following the Australian Marketing Institute’s (AMI) 2019 Marketing Excellence Gala, which took place last night (16 October) at Pullman on the Park, Melbourne.

In its 38th year, the AMI Awards for Marketing Excellence celebrated and recognised the industry’s most remarkable achievements of 2019.

Each year the awards showcase brands, stories and accomplishments from innovative and effective marketing practices. The awards highlight the successes of individuals and teams who have produced insightful campaigns and innovative leadership to a high standard, which furthers the practice of marketing in Australia.

“Winning an AMI Award gives marketers the opportunity to be recognised for their contribution to the Marketing profession. Celebrating excellence in marketing is not only a privilege, it’s an honour. Congratulations to all the winners and finalists for their success!” said AMI chairperson, Lynda Cavalera.

Top honours went to WISE Employment & ntegrity (pictured)who took home three awards, Customer Acquisition, Marketing Agency of the Year and Marketing Campaign of the Year, while EY Brand, Marketing & Communications took home the coveted Marketing Team of the Year award.

Other award winners include Ric Navarro (Norman Disney & Young), who was awarded the title of Certified Practising Marketer of the Year, while Akshay Sardana (Optus) was recognised as Future Leader of the Year. Finally, Christine Holgate was presented the Sir Charles McGrath award in recognition of her contribution to the Marketing profession.

“AMI’s Awards showcase marketing excellence and provide an opportunity for Australian Marketers to grow as professionals. This year there were 16 categories, 7 special awards, over 200 entries and 120 judges who undertook the challenging task of individually reviewing and determining the winners,” said AMI General Manager, Narendra Prasad.

Check out the 2019 AMI Awards book proudly created by our sponsor, Ark Media, to explore the winning national campaigns. Read more

And the National Winners are…

Marketing Campaign of the Year

  • WISE Employment – WISE Employment + ntegrity, VIC

Sir Charles McGrath Award

  • Christine Holgate – Australia Post, VIC

Certified Practising Marketer of the Year

  • Ric Navarro – Norman Disney & Young, VIC

Chief Marketing Officer of The Year

  • Fabian Marrone – Monash University, VIC

Future Leader of The Year

  • Akshay Sardana – OPTUS, NSW

Marketing Team of The Year

  • EY, NSW

Marketing Agency of the Year

  • ntegrity, VIC

Creativity in Brand, Product or Service Marketing

  • Australia’s Worst Serial Killer – News Corp Australia + The Heart Foundation, NSW

Brand Revitalisation

  • We value what you really make – Bank First + 10 feet Tall Agency, VIC

Customer Acquisition Marketing

  • WISE Employment – WISE Employment + ntegrity, VIC

Social Change Marketing

  • Australia’s Worst Serial Killer – News Corp + Australia The Heart Foundation, NSW

Integrated Marketing Communications Program

  • Herbert Adams Relaunch ‘WE ARE PIE-ONEERS’ – Patties Foods Ltd, VIC

Small Budget Marketing

  • Orchard Rd to Gold! T&G Global Limited – Lachlan McPherson and Friends + Seed Advertising, VIC

Customer Experience Management Strategy

  • Harmony by AVID Property Group – AVID Property Group + Martins Brand House, QLD

Not for Profit Marketing

  • Sleep At The ‘G 2018 – Melbourne City Mission, VIC

Public Sector Marketing

  • Promise to Pause: Remembrance Day 2018 – Clemenger Brisbane + Queensland Government, QLD

Social Media Marketing

  • PayPal Influencer Programme – PayPal + Edelman, NSW

Sponsorship Effectiveness

  • Team up with Dexus – Dexus, NSW

Market and Consumer Research Insights

  • Reversing a 5-year downturn in course demand – Bastion Latitude + Deakin Univeristy, VIC

Product/Service Revitalisation

  • Destination: Incentive and Business Insights – Destination Group of Companies + Professor Francis Farrelly, School of Economics, Finance and Marketing, RMIT University, VIC

Data Driven Marketing Strategy

  • Winning via a Data Driven Marketing Strategy – Benetas + Next Level Online Marketing, VIC

Customer Retention

  • Super Anniversary Campaign – TelstraSuper, VIC

Content Marketing

  • The CMO Show – Filtered Media, NSW

About the AMI Awards for Marketing Excellence

Each year the AMI Awards recognise campaigns from a diverse range of companies with varying resources, innovative strategic approaches and campaigns targeted to a wide range of local and overseas audiences. Celebrating the best marketing campaigns in Australia, with more than 200 entries in 18 categories and 7 special categories, we give thanks to the 120  AMI Award Judges who assessed the merits of each entry, taking into consideration the different B2B and B2C metrics and success factors and the linkage between strategy, execution and outcomes achieved.

About Australian Marketing Institute (AMI)

The Australian Marketing Institute is the requisite organisation for professional marketers and authoritative voice of Marketing in Australia.

With the largest network of marketers in Australia, the Australian Marketing Institute has been supporting progress in the careers of our members and advancing the marketing profession since 1933.

For details on the AMI, please visit:


For further information or any queries, please contact:


Erin Dowling                                                               

Account Manager

(03) 9901 5010


Alexandra Tanner

Account Coordinator

(03) 9907 5022