Acquisition marketing

• This is no Fair-Weather Campaign | Bloom Digital
• Bupa Employer Brand Campaign | Bupa
• Bring your KiwiSaver across the ditch | First Super
• Digital Value Campaign | My Wealth Solutions
• For the better | The Fuel Agency

Brand Revitalisation,

• Creativity in Brand (Always free, Always entertaining) | Australian Broadcast Corporation
• BCU Bank Brand Revitalisation Project | BCU Bank
• Walking On a Dream | Tourism WA
• King Gee – You Wear The Crown | DPR&Co
• Quintessential Brand Strategy and Identity Revitalisation | Quintessential
• RID Revitalisation | RID Australia
• Tassal, from itsTasmanian for Salmon to its Australian for Seafood revitalising Prawns | Tassal
• The SEEKRET | TBWA & Seek

Content Marketing. 

• Bluey: The Biggest Little Show on Earth | Australian Broadcasting Corporation
• Bold Minds, a Living Legacy Sydney Opera House 50 Year| Arup
• Stats Reely Cool: ABS Instagram Reels Initiative | Australian Bureau of Statistics
• HAYU Sydney World Pride ‘Loud & Proud with Justin Hill’ | NBCUniversal-Hayu
• Re.think Skin | Paper + Spark & iNova Pharmaceuticals
• The Betoota Advocate and StreetSmarts | Queensland Government – Department of Transport and Main Roads: StreetSmarts team
• Ingham’s Dinner Done | We Are Sprout

Creativity in Brand, Product or Service Marketing  

• Find Your Fit | Collective Wellness Group
• Prime100 Slow Cooked Campaign | Guerrilla
• Bouncing Beyond Category Norms with Cow’s Play | Norco Co-Operative & CHEP
• Sunshine: You do the 5. You Survive. | Queensland Health
• Vivid Hijack | Tourism NT
• Red Rooster crave_ware | whiteGREY & Red Rooster
• Engineering should be fun | White Space Concepts & Westpac

Data and Insight-Driven Marketing. 

• Murray Regional Tourism – Murray Moments | Acorn Strategy
• Last minute holidays at Club Med Bali & Phuket | Club Med
• FIFA Women’s World Cup 2023 Multicultural Fan Engagement Program | CulturalPulse
• Moo-ving Into New Demographics – Cow’s Play | Norco Co-Operative & CHEP
• Break the Crave | Paper + Spark & iNova Pharmaceuticals
• Be Dingo Safe pilot Campaign | Queensland Government – Department of Environment, Science and Innovation
• Backseat Drivers | RAC WA & The Evolved Group

Experiential Marketing. 

• Benchmark: Central Arts at Central Park | Central Park
• Gilles Plains Lunar New Year | JLL & Makris Group
• ’Promoting Sustainability and Social Inclusion in Office Design to Inspire People Returning to the Office’, | LINAK Australia
• Endeavour Energy’s Innovation Events | Paper+Spark & Endeavour Energy
• Easter at Wallis Creek | Walker Corporation & Wallis Creek
• XRii Success Story: Billson’s Beechworth | XRii

PR Campaign of the Year. 

• Australia’s Favourite Mango | Grapevine PR
• Future of Travel 2023 | Sedgwick Communications & Southern Cross Travel Insurance

Loyalty and Retention.

• Thirsty Camel – Camel Card Registration Campaign | Them Advertising
• RACQ Member Benefits Cashback  | Think Wink & RACQ
• Team Saver | Think Wink & G8 Education

 Not for Profit Marketing. 

• Anglicare Southern Queensland: ‘We are’ Campaign | Anglicare Southern Queensland
• Connect, Your Way — Junto Marketing & Murrumbidgee Primary Health Network
• Be The Village | Lutheran Care & WO
• The Big Ask | Out Of The Square
• All In Fight | Traffik & FightMND
• World Vision Australia Brand Reset | World Vision Australia

 Product or Service to Launch or Relaunch.

• Baking Aussies Smile | Woolworths Bake Away Van & Woolworths Bakery Relaunch | SOCIETY Marketing Communications & Woolworths
• Blackmores Sleep NPD Launch Campaign | Blackmores
• Turn Up Your Travels | Connected & Canon
• Do your thing | Paper+Spark & MSD
• Prime100 Slow Cooked Campaign | Guerrilla
• Rid Insect Repellant Relaunch | RID Australia
• eCase Relaunch | Thinksmart Marketing & eCase

Public Sector Marketing. 

• Tax and Super Basics Campaign | Australian Tax Office
• Be That Teacher | Clemenger BBDO
• Summer Surf Safety 2023-24 | City of Gold Coast
• Bringing visitors back to our remote regions | Destination NSW
• Be Crocwise in Croc Country Campaign | Queensland Government
• There’s nothing sweet about vapes | Queensland Health
• Travel with Care | Queensland Rail

Purpose-led Marketing, 

• Safe Haven | Juntos Marketing & South West Sydney Local Health District
• Connect, Your Way | Juntos Marketing & Murrumbidgee Primary Health Network

Small Budget Marketing. :

• This is No Fair Weather Campaign! | Bloom Digital
• ACHW Nursing Scholarship | Connected
• The Launch of The Little Wine Company Cellar Door | ELY Marketing
• DoDay Personal Training | The Claire Bennett Agency
• Australian Podiatry Association – Podiatry Week 2023 | Zadro

Social Media Marketing. 

• Stats Reely Cool: ABS Instagram Reels Initiative | Australian Bureau of Statistics
• Bupa Employer Brand Campaign | Bupa
• Be that teacher | Clemenger BBDO
• GenZ meet Landlords: How a traditional business transformed social and content for digital natives | Mirvac
• Ingham’s Dinner Done Social Media Campaign | We Are Sprout
• Happiness Matters Starlight’s organic social media | Starlight Children’s Foundation
• Go The Swisse to Sleep | Traffik & Swisse

Sponsorship Effectiveness.

• Westpac gets Un-Banky | Gemba
• Jacob’s Creek Fifa Women’s World Cup | Pernod Ricard
• Behind every number there’s a story – Visa | Saatchi & Saatchi

 Sustainability Marketing.  

• War On Waste Season 3 Marketing Campaign |  Splendour in the Grass Activation – ABC
• ORIGINAL Tasmanian Timber – The Claire Bennett Agency
• Abey Sustainability Report – Marketing with Purpose

Certified Practising Marketer of the Year. 

• Jo Rao, General Manager Marketing at Think Wink Pty Ltd
• Michelle Heminway, Head of Brand and Marketing at BCU Bank
• Paul Everson, Director Paper + Spark
• Samantha Metzroth, Manager, Marketing Operations and Customer Experience (South West Queensland) -TAFE Queensland

Chief Marketing Officer of the Year

• Caitlin Bancroft, Chief Marketing Officer of Collective Wellness Group
• Cath Brands, Chief Marketing and Innovation Officer of Flintfox International
• Joanne Smith, Chief Brand, Innovation and Communications Officer of Blackmores

Future Leader of the Year. 

• Matt Farnham | Marketing Manager – Move Bank
• Sophia Fromont | Social Media and Content Strategist – Havas People

 Independent Agency of the Year.   

• The Claire Bennett Agency
• Acorn Strategy

Mid Size agency of the year,

• Fundamental Group
• Paper & Spark
• Wink

Large Agency of the Year

• Bonfire
• Concept Marketing
• Thinkerbell

There are also three additional categories that we’re holding off announcing today, as our judging panels have identified a sole finalist in these categories.  So join us in October to find out who won!  These categories are:

• Excellence in Customer Experience
• Emerging Marketer of the Year
• Marketing Team of the Year

Get your Gala tickets here.