AAMI, in collaboration with Ogilvy, has rolled out a new campaign, ‘Athletes in the Making’. This is the second execution in the new AAMI brand campaign, which initially launched in March.

The campaign, live across TV, BVOD, Cinema, Social, Radio Spotify, and OOH, capitalises on the anticipation of an upcoming global sporting event. It focuses on how AAMI supports Australian households when young athletes’ aspirations outstrip their abilities.

The campaign includes a 60-second film, available on YouTube, produced by Hogarth, with production company Scoundrel, director Tim Bullock, VFX by Blockhead VFX, sound by Squeak E Clean Studios, media by OMD, photography by Chris Tovo, and retouching by Aaron Foster @ Studio AD.

AAMI’s Head of Brand & Content, Rapthi Thanapalasingam, added, “At a time when most of Australia will be unified around supporting our athletes, we want to reinforce how Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan.”

Ogilvy Australia ECD, Hilary Badger, pointed out kids love pretending to be their favourite sporting heroes. Especially when the world’s biggest sporting event is about to happen .

“Realistically, though, they don’t have the silky skills of their heroes. But when things go wrong, the parents of Australia can take comfort if they’re covered with AAMI.”