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April, 2024

ANZ revamps Falcon campaign in new work from Special

ANZ has reimagined its historic Falcon brand campaign, placing a renewed emphasis on personalised customer protection in new work launched over the weekend.

The campaign, created by Special Group, features the ANZ Falcon as personalised falcons assigned to each ANZ customer to detect and prevent fraud.

“The original Falcon campaign, first launched in 2006 aimed to grow awareness of ANZ’s security capabilities – and our campaign doubles down on that in a very unique and quintessentially ANZ way,” said Special Group Executive Creative Director, Ryan Fitzgerald.

The Falcon technology analyses customers’ banking behaviour to recognise, flag and identify suspicious transactions. The technology monitors millions of transactions every day, learning from thousands of data points to build a unique picture of ANZ customers’ habits.

General Manager, Marketing at ANZ, Sian Chadwick, said: “As cyber-crime continues to impact Australians, the decision to focus the brand campaign on ANZ’s security capabilities underscores our commitment to keeping customers safe from fraudsters and sophisticated criminal networks.”

Last year, ANZ prevented more than $106 million in losses to cyber criminals – a 38 percent increase on the previous year. The last quarter of FY23 also saw a 43 percent reduction in customer losses.

“This revitalised ANZ Falcon campaign showcases the work we do to help protect customers in a new era of fraud and scams,” said Chadwick.

The campaign will run across AV, Radio, Out Of Home (OOH) advertising, Print, Social and ANZ owned channels. Falcon® is a registered trademark of Fair Isaac Corporation.