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April, 2022

ANZMAC Australasian Marketing Journal (AMJ) Industry Relevance Award

The Australian Marketing Institute (AMI) is excited to announce our new 2022 partnership with the Australian & New Zealand Marketing Academics (ANZMAC). Having evolved from the growing interaction between Australian and New Zealand marketing educators over preceding years, ANZMAC was founded to create a network for educators, researchers and practitioners interested in innovative marketing theory and research.

Commenting on the ANZMAC partnership, AMI Chair, Andrew Thornton said: “For the past two years, the AMI has proudly sponsored the ANZMAC Australasian Marketing Journal Industry Relevance Award. This partnership allows AMI members access to the award winning thought leadership paper as well as receiving discounted access to the 2022 ANZMAC Conference”.

In 2020, ANZMAC established a new article award for the Australasian Marketing Journal, the ANZMAC AMJ Industry Relevance Award. The purpose is to recognise and inspire industry relevant research.

This award goes to the Australasian Marketing Journal article that makes the most significant contribution to advancement of the practice of marketing, sponsored by the Australian Marketing Institute.

As an indication of industry support for this award, this award is sponsored by the Australian Marketing Institute.  Thanks to this sponsorship there is a financial reward to accompany this award. The AMI provides $1,000 to the authors of the winning article.

2021 Winner

The Next Normal for Marketing — The Dynamics of a Pandemic, Provisioning Systems, and the Changing Patterns of Daily Life

Roger Layton, The University of New South Wales

Christine Domegan, National University of Ireland, Galway

2020 Winner

Pricing in consumer digital markets: A dynamic framework

Richard Reisman, Teleshuttle Corporation, New York

Adrian Payne, The University of New South Wales

Pennie Frow, The University of Sydney