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January, 2025

Artline reinforces reliability in ‘Up Tor The Challenge’ campaign from Reborn

ACCO Brands Australia’s Artline has launched a new campaign to bolster its reputation for crafting tools that deliver resilience, precision, and reliability.

The campaign, titled ‘Up For The Challenge’, was designed by independent creative and media agency Reborn, and showcases the diverse uses of Artline Pens and Markers by professionals, educators, and creators.

The creative was brought to life in collaboration with production partner Humble and director Jordan Watton, with an integrated campaign to be rolled out nationally across digital, broadcast, and social media platforms.

Founder of Reborn, David Easton, said: “This campaign is about celebrating the versatility and dependability of Artline’s products in the hands of those who rely on them.” This statement underscores the campaign’s focus on demonstrating the wide-ranging applications of Artline’s products.

Brand Manager for Artline, Lisa Baker, said: “Up For The Challenge reflects the core of Artline’s purpose: tools designed to inspire and enable our customers to create, build, and inspire every day.” This sentiment aligns with the campaign’s objective to reinforce Artline’s commitment to providing reliable tools that facilitate creativity and productivity.