DoubleVerify (DV) has introduced its new product, DV Authentic Attention for Social, on Snapchat. This launch marks the first instance of DV’s attention measurement capabilities being applied to a social media platform, expanding from its previous focus on the open web and connected TV (CTV).
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KFC Australia covers rent for young Australians in Christmas in July campaign
KFC Australia has launch a new Christmas in July promotion addressing the financial pressures faced by young Australians living at home. As part of the campaign, the fast-food giant will cover a year’s rent for four Australians.
ACAM’s AI readiness report reveals Australian marketing teams lagging in AI maturity
The Australian Centre for AI in Marketing (ACAM) has released its inaugural AI Readiness Benchmarking Report, categorising 52% of Australian marketing teams as Beginners in AI readiness, indicating interest in the tech but limited implementation.
ACCC takes Banana Boat, Hawaiian Tropic parent to court over alleged ‘reef friendly’ greenwashing claims
The Australian Competition and Consumer Commission (ACCC) has initiated Federal Court proceedings against Edgewell Personal Care Australia Pty Ltd and its parent company, Edgewell Personal Care Company, over allegations that the companies made false or misleading claims regarding the ‘reef friendly’ nature of their Hawaiian Tropic and Banana Boat sunscreen products.
Hiring up, pay packets fatter, commercial growth marketers in hot demand as corporate sentiment turns – Perceptor jobs and salary review shows market gaps opening up
Global reports of mass job cuts from AI are getting more frequent. Trump’s tariffs rattled markets. But closer to home, Perceptor’s new Market Trends & Salary Review shows AI hasn’t yet substantially impacted jobs or job types, nor is the US president’s whim stopping recruitment. Instead, the firm is reporting an improving hiring market as company sentiment climbs back up, and growth and constructive transformation come back into focus and execs meet their targets. It’s now predicting modest 3-4 per cent increases to executive salaries across the board, as well as some strong gains for marketers who can deliver commercial growth as well as key organisational outcomes.
Treasury Wine Estates unveils ‘Treasury Collective’ as new global premium division and brand
Treasury Wine Estates (TWE) has established a new global premium division named ‘Treasury Collective’ complete with branding and highly experienced leader, Angus Lilley.
BMW dances with Okto the Octopus to highlight new control unit
BMW has unveiled a new brand campaign titled ‘Meet Okto the Octopus’, featuring a video with a dancing octopus. This campaign serves as a metaphor for BMW’s latest technological advancement, the Heart of Joy central control unit.
Dentsu taps Evidenza synthetic audiences for media planning
Dentsu has struck a strategic partnership with Evidenza to integrate synthetic audiences into its media planning processes. This collaboration aims to develop a Next Gen planning capability tailored for what is being termed the ‘Algorithmic Era’.
Dendy Cinema pays $19,800 penalty for alleged drip-pricing practices
Dendy Cinema has paid a penalty of $19,800 following allegations by the Australian Competition and Consumer Commission (ACCC) of engaging in ‘drip-pricing’ practices. The ACCC claims that Dendy failed to prominently display the total price of movie tickets, including unavoidable booking fees, at the earliest opportunity in the online booking process.
Super Cannes 25: Suncorp’s Brand, CX boss Mim Haysom on influencers; Why EY Parthenon says risk and creative works for c-suite and Tassal’s Matt Vince is thinking global
Cannes was heaving with influencers striking deals, but the message from top marketers, academics and consulting firms was consistent: Go back to fundamentals on brand, embed brand at the heart of business, then execute with consistent creative excellence to drive outsized financial returns.Mark Ritson landed that message most emphatically via 10 years worth of Effie data analysed by System1. In short: Do really good work, put enough money behind it, don’t change it; grow more.CEOs like Gap Inc’s Richard Dickson are codifying brand to drive business decision-making – and it’s working. Other business leaders remain unconvinced. Hence EY Parthenon’s Karen Crum putting brand and creative investment on the corporate risk register, just like plant, equipment and supply chains. She’s mapped 20 years worth of Fortune 500 filings that show brands looking beyond negative brand risk and investing to maintain brand relevance and value are “more profitable and stayed in the Fortune 500 longer”. Crum’s new paper unpacks how marketers can help articulate that risk in language that will land with the C-suite.Tassal Chief Commercial Officer Matt Vince – also the firm’s Chief Risk Officer – said it maintains corporate risk registers for both brand and marketing after 20-years as an ASX-listed business prior to acquisition by Canada’s Cooke Inc. Crum’s paper, he says, resonates deeply, while Tassal’s rigour in building brand –doubling marketing ROI on a flat budget – has seen Cooke’s global CEO fly into town: “The opportunity for us is to start leading [marketing] from a global perspective.” Next, he’s mulling how to embed a creative measurement system, as cited at Cannes by the likes of Nestlé as key to enabling creative growth gains and Grand Prix wins. But Vince is also thinking about influencers after meeting Seal at a TikTok event – and says TikTok “has some amazing things coming in their pipeline”.Amid divergence on whether marketing’s fundamentals still apply within a platform-dominated world, Suncorp’s Mim Haysom backed the call to return to basics on distinctive assets – because they resonate in all channels. “We can get obsessed about single channels. But nobody builds brand and marketing plans like that. You look at the whole ecosystem of your brand.”But Haysom acknowledged influencers are having a “profound impact” within that ecosystem. “If brands are thinking that it’s a flash in the pan they’re greatly mistaken.” Which means working through another set of risk management: relinquishing full control of content. Here’s their take-outs and take-homes from Cannes 2025.