TPG Telecom has appointed Domain’s chief marketing officer Rebecca Darley as the telecoms new top marketer, with a remit that spans Vodafone, TPG, felix, iiNet, and Lebara.
Author: admin
Blackmores CMO wins marketing chief of the year, Paper + Spark director awarded CPM top gong and Thinkerbell, CulturalPulse and Seek Marketing all winners at the 2024 Australian Marketing Institute Marketing Excellence Awards
Blackmores chief marketing and innovation officer, Joanne Smith, has taken the crown as Chief Marketing Officer of the Year and Seek Marketing has been named Marketing Team of the Year at this year’s Australian Marketing Institute (AMI) Marketing Excellence Awards gala in Melbourne.
Guide Dogs NSW/ACT debuts ‘Boundless’ workshops to foster digital inclusivity
Guide Dogs NSW/ACT is set to launch its ‘Boundless’ Workshop series, aimed at transforming the online industry’s approach to digital accessibility.
How brands, agencies can give a XXXX by reframing climate change narrative
There’s an urgency to dealing with the world’s climate crisis, but can the ad industry drive actual change? At SXSW, 42North Consulting’s Kiranpreet Kaur Dhillon and B Lab Australia’s Andrew Davies shared why they don’t believe the compulsion for claims is a good idea for brands anymore – and what they believe is the story necessary for advertisers and agencies to tell when it comes to climate.
Meat & Livestock Australia unveils new brand campaign for Aussie beef
Meat & Livestock Australia (MLA) has launched a new brand campaign for Aussie Beef, created by The Monkeys, part of Accenture Song, and directed by The Sweetshop’s Damien Shatford.
Robot chicken: Qantas exec reveals three AI customer experience experiments
Qantas’ brand has taken a roasting in recent years. But thanks to artificial intelligence, it’s no longer serving up dry chicken. Since taking the helm from Alan Joyce, new chief Vanessa Hudson has made customer experience key to the trust rebuild – and AI is playing an increasing role. Scott Wilkinson, executive manager, digital and direct customer experience, outlined three early CX use cases during a panel discussion at SXSW this week: Ticketing; giving customer agents additional firepower; and spotting and solving problems and complaints – e.g. paltry poultry – as they emerge rather than months later.
99 Bikes pedals to 8% revenue boost in three months with personalised campaign effort
Australian bike retailer, 99 Bikes, has reported an 8% increase in revenue within three months of adopting new AI-based omnichannel and personalised campaign efforts.
Aussies kickstart festive shopping early amid cost-of-living crunch: Shopify study
New research from Shopify has revealed that Australians are increasingly starting their festive shopping early due to a prolonged cost-of-living crunch. The study found that 53% of Australians plan to finalise their shopping lists by October, with 58% intending to do the bulk of their shopping by November. This trend is particularly pronounced among Australians with children living at home, with 70% finalising lists by October and 68% completing the majority of their shopping by the end of November.
NRMA Insurance amplifies ‘Help Nation Preparedness Month’ as Australia gets ready for extreme weather
NRMA Insurance is set to launch ‘Help Nation Preparedness Month’ in October, as part of its ongoing ‘Help Nation’ initiative. The program, which has reportedly led to over 300,000 Australians taking action to prepare for extreme weather since its inception in November 2023, aims to educate Australians about their local weather risks and help them prepare accordingly.
UPDATED: Dan Lacaze shares why he’s shifting gears from Optus to Telstra
Dan Lacaze, a former key player at Optus, is set to take on a new role at Telstra as the General Manager of Retail Marketing & Merchandising.