Australian caravan electrical safety brand Ampfibian has reported significant gains following a recent marketing campaign address the issue of unsafe, homemade caravan leads.
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ACMA whacks Telstra with $626,000 fine for breaching Australian spam laws
Telstra has been fined $626,000 by the Australian Communications and Media Authority (ACMA) for sending approximately 10.5 million non-compliant text messages. The investigation by ACMA revealed that Telstra sent 10,433,812 texts with improper unsubscribe arrangements over a 21-month period from 2022 to 2024.
McDonald’s targets Sydney’s office workers with new out-of-home campaign via DDB, OMD
McDonald’s has unveiled a new out-of-home campaign in Sydney’s central business district, enticing office workers to take a break from their routines for a McDonald’s visit.
‘Almost a guarantee for setting money on fire’: 1,000 marketers, agencies and BetterBriefs on broken creative ideation-evaluation, its crippling impact on effectiveness – and how to fix it
Four years after unleashing global research into the woeful lack of briefing expertise across the marketing and advertising industry, the co-founders of BetterBriefs, Matt Davies and Pieter-Paul von Weiler, have taken a plunge into creative ideation and found yet another whopping industry capability gap. Having canvassed more than 1,000 senior marketers and creative agency leaders across Australia, the UK and US – plus luminaries from the IPA, WFA, Saatchi & Saatchi, Beiersdorf, Nissan, Mastercard, AMV BBDO and others – the latest findings show a creative process that is flawed, stifling creative, failing to gain attention and costing marketers and agencies time, money, commercial effectiveness and a trusted relationship.
‘It’s employee engagement, not marketing’: Optus’ Cam Luby on why telco chose dancing in the Sydney Gay and Lesbian Mardi Gras parade over diversity rollback, and the brand trust rebuild
Trump may see diversity as a “dangerous, demeaning and immoral” practice, but it’s the opposite for the team at Optus. While Meta and Google purportedly either pulled – or were ousted – out of parading at the 2025 Sydney Gay and Lesbian Mardi Gras, Australia’s second-largest telco and 80 of its staff proudly made a second appearance at last weekend’s event. Perceived as an employee and grassroots community engagement exercise first and foremost, the Sydney World Pride partnership is one of the fewer, bigger alliances VP of consumer marketing, Cam Luby, sees as positively contributing to efforts to rebuild brand and reputation after being crowned Australia’s most distrusted brand last year. It’s also blessedly “not seen as a marketing program” internally, says Luby, even as the activation plays a key role on the journey to rebuilding trust and consideration.
CommBank and M&C Saatchi launch NYC-themed campaign for travel booking feature
CommBank, in partnership with M&C Saatchi Group Australia, has unveiled an experiential campaign to promote its Travel Booking feature available through the CommBank app. The campaign was staged at Melbourne’s Flinders Street, featuring an immersive walk-through billboard with a New York City theme. This initiative ran from 28 February to 2 March 2025.
Intrepid Travel bumps UK marketing lead Hazel McGuire to global CMO
Intrepid Travel has named Hazel McGuire as its new chief marketing officer, succeeding chief customer officer Leigh Barnes as he prepares to relocate to Seattle to take up his new role as the Australian travel company’s president of Americas.
Australian ad spend declines as digital media shows resilience
Guideline SMI’s media agency data for January 2025 indicates a 5% decline in Australian advertising expenditure compared to the same period last year. This downturn is reflected across various media channels, although certain digital segments aligned with traditional media content have demonstrated growth.
Under Armour extends partnership with Mark Nawaqanitawase as he flips rugby codes to Sydney Roosters
Under Armour has renewed its partnership with Australian athlete Mark Nawaqanitawase for an additional two years as he transitions into his first full National Rugby League (NRL) season with the Sydney Roosters from rugby union.
Medibank profits lift 14% in H1, health insurer to pay back $160m to customers
Medibank has reported a robust financial performance for the first half of 2025, with underlying net profit after tax up 13.8% to $298.7 million.