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ACCC fines Webjet $9 million for misleading airfare pricing and booking practices

The Federal Court has imposed a $9 million penalty on Webjet for making false or misleading statements regarding airfare prices and booking confirmations. The travel services provider admitted to misleading consumers by advertising airfares that did not include compulsory fees via its website, promotional emails and social media posts between 2018 and 2023.

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New brand playbook: How Zyrtec and Publicis put engagement before blunt reach, printed a kids storybook, hired a ‘mumfluencer’, pumped sales 24%

Antihistamine brand Zyrtec has written a new brand playbook – a printed kids story that along with “mumfluencer” Phoebe Burgess and a tight paid-owned-earned strategy has boosted unit sales 23.9 per cent and acquired 24,000 new household customers within 12 months, rapidly driving market share gains. It’s a literal textbook example of consumer insight to brand action to execution – and marketing manager Simone Tawadros and Publicis Collective chief client officer, Helge Gruettke are already planning the next chapter.

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From ‘stale’ to ‘fresh’: Subway’s Titeica on the 5-year brand overhaul that delivered a 41% CAGR and made the footlong cool again

Subway ANZ has staged a major comeback under marketing boss, Rodica Titeica, who joined in 2020 with a mandate to revive a legacy brand losing ground in a crowded QSR market. With a ‘Team Fresh’ model built via Publicis Groupe, Subway tackled entrenched perceptions through emotionally charged, fame-building creative, putting 9-metre footlong sub boat on Lake Wakatipu, switching up festive messaging with Cookie-mas and re-invigorating the lunchtime rush. A return to the ‘Eat Fresh, Feel Good’ brand promise, plus razor-sharp targeting, delivered more than 40 per cent annual growth in brand recall between 2022 to 2024, driving consideration up 29 per cent and conversation 237 per cent. The marketing metrics are translating to the bottom line too, with ANZ now one of Subway’s top-performing markets globally. It’s chalked up a 41 per cent CAGR over the last five years, and weekly average restaurant value is up 11.75 per cent. With franchisees and execs onboard, Titeica reckons there’s even more “sustained growth to come”.

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