Toyota Australia’s online customer portal, Toyota Go, has hit 100,000 user registrations in less than a year since its launch, the auto company said.
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Australian retail sales rise 3.8% in April, NSW weakest of all amid economic challenges
The Australian Bureau of Statistics (AS) has reported a 3.8% year-on-year increase in retail sales for April 2025 compared to the same month in 2024. Total retail spending for April 2025 reached $37.2 billion.
Moose Toys chief marketer Belinda Gruebner exits after 10 years
The chief marketing officer of fast-growing Moose Toys, Belinda Gruebner, has departed after a decade-long tenure with the Australian-owned toy brand.
‘Likelihood of in-year budget cuts significantly increased’: CMOs shave headcount, in-house agencies, external rosters, martech – defend paid media
Gartner’s new CMO Spend Survey underlines the battle CMOs are engaged in as they ringfence paid media spend to maintain share of voice and find incremental growth amid weak economic macros, while shaving costs off every other thing they can. Amid warnings of incoming in-year budget cuts, there’s no room for marketing teams or agencies to produce non-productive work anymore – and rosters are being tightened. Chris Howatson calls it “becoming more efficient to grow”; other industry execs see some significant tactical and strategic shifts now at play.
Distinct, differentiated, narrower targeting: Destination NSW bids to overhaul Melbourne, Gold Coast, hit $91bn visitor spend with new brand approach
Sydney has a brand consideration problem in the domestic market, sitting third behind Melbourne and the Gold Coast as a holiday destination choice thanks to pre-conceived notions of what makes the city worth visiting. Yet if the NSW Government’s plan to increase visitor expenditure by 40 per cent to $91 billion in the next 10 years is to be realised, leaving such limited perceptions in place isn’t an option. This week, Destination NSW takes the wrappers off version 2.0 of its brand platform, ‘Feel New’, with a decidedly cultural skew on creative and content, and six new experience ambassadors in train. It’s a direct challenge to perceptions of Sydney as just an opera house, harbour and bridge – with lots of traffic – and pitch for 25-54-year-old, high-yield experience hunters. It’s a play backed by multi-year brand and attitudinal tracking, consumer insights and media targeting, says Destination NSW GM of consumer marketing, Kathryn Illy. Plus a deliberate effort to swim against the sea of sameness in tourism marketing – all aimed at flipping attitudes so more Aussies visit Sydney in the next 12 months.
Woolworths tops Australian supermarket preferences, Aldi gains ground: Tracksuit
Tracksuit, a brand tracking platform, has released findings from its inaugural ‘Brand Map of Australia’, revealing the supermarket preferences of over 4,200 Australians.
Bridgestone retains title as most trusted tyre brand in ANZ region for ninth consecutive year
Bridgestone has once again been named the ‘Most Trusted Tyre Brand’ in Australia and New Zealand by Reader’s Digest magazine, overall achieving the tenth position for the twenty most trusted brands of 2025.
Productivity Commission report debunks claims WFH impacting Australian productivity
Hybrid and remote working arrangement were not the culprit for declines in productivity in the aftermath of the Covid-19 pandemic, a new report from Australia’s Productivity Commission has found.
Voltaren secures naming rights for 2025 City2Surf in three-year deal
Voltaren has achieved three-year naming rights partnership with City2Surf, starting with the 2025 event on Sunday, August 10.
AGL and Saveful team up in the kitchen to promote energy-saving practices
AGL has formed a partnership with Saveful, an Australian app designed to assist households in turning everyday ingredients into meals, with the aim of promoting energy-saving practices in the kitchen.