LinkedIn has unveiled its 2025 Top Companies list for Australia, spotlighting the best workplaces for career advancement. ServiceNow leads the list, followed by Atlassian. The only non-tech company to make the top five was Commonwealth Bank, ranking third and followed by Amazon and Oracle.
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More than half of Australians use digital tools for health tracking, finds Woolworths’ Healthylife
More than half of Australians are now using digital tools to monitor their health metrics, including food intake, steps, and sleep patterns, according to the latest Living Healthier Report. This report, now in its fourth edition, is produced by Woolworths Group’s Healthylife platform.
The Iconic expands in-package advertising opportunities via Source Partnerships
The Iconic has expanded its partnership with Source Partnerships to enhance in-package advertising strategies, providing brands with targeted marketing opportunities.
Coles Liquor Group unifies brands under Liquorland in major overhaul
Coles Liquor Group has confirmed plans to consolidate its retail brands under the Liquorland banner, following a successful trial. This strategic move will see Vintage Cellars and First Choice Liquor Market retired and brands and rebadged as Liquorland, creating a unified national presence across 984 stores.
Caravan and Camping Industry Association NSW campaign aims to ease hotel-to-camping transition
The Caravan and Camping Industry Association NSW (CCIA), has teamed up with WiredCo. on a new campaign aimed at promoting camping in New South Wales to those usually more inclined to be found inside a hotel.
“24 brands to one voice”: Sinch CMO Jonathan Bean explains how brand bloat risked crushing growth—and how smart consolidation saved it
At one point, Jonathan Bean had 24 brands and a single, burning question: Why didn’t anyone know who Sinch was? The answer, it turned out, was hiding in the spreadsheet. Just 7 per cent of the company’s total marketing investment was going toward the Sinch brand. The other 93 per cent was sliced across more than two dozen legacy acquisitions, regional holdouts, and marketing hangovers from another era. That’s when the penny dropped for Bean, Sinch’s global CMO. What followed is part-brand surgery, part-political tightrope — and a cautionary tale for martech firms still clinging to their M&A souvenirs. Because consolidating 24 brands across three continents, with limited budget, in the middle of a global integration effort? That’s not a rebrand. That’s a master class in renewal.
ALDI expands branded streetwear clothing range with new kids’ line
ALDI is set to launch an expanded ALDImania clothing range on Wednesday, April 9th. The new collection introduces a dedicated line for children, featuring ALDI-inspired toys and apparel.
Jeremy Eaton appointed head of loyalty and acquisition at Adore Beauty
Former Witchery head of digital, Jeremy Eaton has joined Adore Beauty as Head of Loyalty and Acquisition on a 12-month contract.
Tourism Tasmania unveils fifth ‘Off Season’ campaign to entice winter enthusiasts
Tourism Tasmania has launched the fifth iteration of its Off Season campaign, aiming to encourage Australians to embrace winter and ‘become a winter person’.
‘A powerful unlock for the team’: How Freedom Furniture, Wesfarmers Health, REA Group CMOs are riding marketing’s capability crunch, and next for the Australian Marketing Institute’s skills assessment tool and Competency program
The accelerating slew of challenges and pressure coming at marketing teams mean many are fearful of admitting capability gaps – and the pace of change means those gaps are widening. But the CMOs of Freedom Furniture, Wesfarmers Health and REA Group are finding ways to bridge both aspects, arming their staff – and themselves – with a deeper grasp of specialisms like martech, AI and journey mapping while ensuring all core marketing foundations like strategy, brand, commercial acumen, insights and data-driven decision making are covered. And they are not worried about training staff up just to leave. As the Australian Marketing Institute debuts its skills assessment tool, 12 months after launching its marketing Competency Framework, Mi3 got an insight into new-look learning and development loops inside some of Australia’s most progressive marketing teams – and the very human traits instrumental to their success.