Tourism Tasmania has launched the fifth iteration of its Off Season campaign, aiming to encourage Australians to embrace winter and ‘become a winter person’.
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Yahoo appoints Josh Line as Chief Marketing Officer to drive global strategy
Yahoo has announced the appointment of Josh Line as its new Chief Marketing Officer (CMO). In his new role, Line will be responsible for leading Yahoo’s global marketing strategies, brand positioning, user acquisition, and customer engagement initiatives. He will report directly to Yahoo CEO Jim Lanzone.
WARC forecasts US$20 billion downgrade in global ad spend growth for 2025-26 due to market volatility
WARC has released its Q1 forecast update for the global advertising spend outlook for 2025 and 2026, revealing global advertising spend growth forecasts have been reduced by US$19.8 billion (A$32bn), with growth now expected to reach 6.7% in 2025 and 6.3% in 2026.
KeepCup, Yo Chi partner to launch eco-friendly ‘Go Bowl’
Australian-owned reusable cup brand KeepCup is expanding its product line into the home living category with the introduction of Go Bowls in partnership with forzen yogurt chain Yo Chi.
AMP’s three-year marketing platform transformation shows what it really takes to make tech work for marketing – now watch out for the staff poaching
AMP is in year three of a multi-year marketing transformation and platform overhaul, and its marketers say they’re finally in charge of their own destiny. Wins include building customer journeys two-and-a-half times faster and getting emails out eight times quicker than before, leading to 93 per cent overall clickthrough rates, more than 75 of journeys being launched per month, and incremental gains in campaign ROI, says head of digital and customer, Bonnie Thorn. Yet the warts-and-all case study of what it takes to actually make automation and technology work for marketing is far removed from AI’s shiny promise taking centre stage elsewhere. Instead, AMP’s story is a reality check, an expose of the luridly unsexy stuff marketing teams face right now – including staff poaching and tech team wooing – to get to personalisation and better customer engagement.
Striving for talkability: Singing struts and Sky the Scissor lift take centre stage as Stokes majority-owned Coates bets on bold brand campaign – and jingle – to build new value proposition
Talkability and top-of-funnel brand awareness of its more-than-hire solutions mix is the ambition for Stokes family majority-owned construction company, Coates, with a new integrated campaign and creative idea, ‘Why don’t you just Coates it?’. To do this, the business is adopting what marketing leader, Sheridan Jones admits is a polarising fresh jingle and cast of animated characters to try and land the message. Four years after first debuting a new brand strategy that’s yet to gain the differentiation and brand shift sought for in market, bold creative is the best way of asserting what the 140-year-old, $1.1bn a year business can do for customers today, she tells Mi3.
AGIG pulls LinkedIn post after greenwashing ruling on emissions claims
The Australian Gas Infrastructure Group (AGIG) has removed a LinkedIn post following a complaint lodged by the Environmental Defenders Office on behalf of Comms Declare. The post asserted that gas cooktops have lower annual emissions and energy costs compared to electric alternatives in Victoria.
Federal budget gets tick for cost-of-living emphasis, but tech, business, retail sectors rue missed opportunities
Industry pundits across the tech, business, retail and services sectors have offered up a mixed bag of opinion on the Federal Budget released last night, applauding the emphasis on cost-of-living relief but criticising the Government for the lack of foresight on further technological advancement and adoption as well as better small business support.
Accor’s ALL Loyalty program surpasses 100 million members, 1 in 3 rooms booked by cardholders
Accor’s global loyalty and rewards program, ALL, has reached a significant milestone, amassing 100 million members worldwide. This achievement marks a doubling of its membership over the past five years, with an additional 11 million members joining in 2024 alone.
Eyes on the fries: KFC ditches CX program with 150 versions for fused employee-customer experience, turns staff engagement into revenue growth with global experience management strategy
“Don’t mess with the fries!” It’s a customer mantra turned operational gospel at KFC, and it says everything about how the world’s biggest chicken chain is linking employee experience to customer experience and then linking both to better customer outcomes – from fryer to franchise to frontline. Turns out a soggy chip is more than just a missed detail. In Australia, it was a symptom of a broken loop between staff experience, operational rigour, and what ultimately landed in the customer’s hands. And it’s exactly the kind of problem that spurred the world’s most famous chicken brand to roll out an ambitious global transformation play that first began as a pilot project in 2020. The critical challenge was how to accelerate standardised customer and employee listening across an international, multi-location QSR or food service brand, hardwiring the connection between team member engagement and customer loyalty – while building an experience engine where one fuels the other. At the heart of the play is KFC Listens – a cross-XM initiative built on Qualtrics tech that’s rapidly evolving from post-meal survey fodder into a frontline tool for driving growth. Already live in 70 per cent of KFC restaurants worldwide, it’s reengineering everything from fry cycle protocols in Australia to forgotten condiments in India – all while quietly proving that engaged employees don’t just drive customer satisfaction; they also drive revenue. Welcome to the age of operational empathy…