Forrester’s latest report, “The State Of Business Buying In Asia Pacific, 2024,” reveals significant changes in the business buying landscape across APAC, with a generational shift showing 71% of business buyers now under the age of 45.
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Moose Toys chief marketer Belinda Gruebner exits after 10 years
The chief marketing officer of fast-growing Moose Toys, Belinda Gruebner, has departed after a decade-long tenure with the Australian-owned toy brand.
Productivity Commission report debunks claims WFH impacting Australian productivity
Hybrid and remote working arrangement were not the culprit for declines in productivity in the aftermath of the Covid-19 pandemic, a new report from Australia’s Productivity Commission has found.
Woolworths tops Australian supermarket preferences, Aldi gains ground: Tracksuit
Tracksuit, a brand tracking platform, has released findings from its inaugural ‘Brand Map of Australia’, revealing the supermarket preferences of over 4,200 Australians.
Bridgestone retains title as most trusted tyre brand in ANZ region for ninth consecutive year
Bridgestone has once again been named the ‘Most Trusted Tyre Brand’ in Australia and New Zealand by Reader’s Digest magazine, overall achieving the tenth position for the twenty most trusted brands of 2025.
Voltaren secures naming rights for 2025 City2Surf in three-year deal
Voltaren has achieved three-year naming rights partnership with City2Surf, starting with the 2025 event on Sunday, August 10.
What Australian Marketing Institute judges are looking for in the Lisa Ronson Next Generation Marketing Leader Award
There’s never been more pressure on marketers to prove their worth. While the tools, channel ecosystems and real-time data at their disposal create more opportunity than ever to win that argument, the counterbalance is strengthening – and often unrealistic – expectations on marketers to deliver the goods quickly. Which is why courage, knowing the difference between effectiveness and efficiency, measurement principles, and a panache for storytelling and strategy are so critical in emerging marketing leadership today, say judges from this year’s Australian Marketing Institute Excellence Awards in charge of awarding a new individual-based category in the line-up: The Lisa Ronson Next Generation Marketing Leader Award.
AGL and Saveful team up in the kitchen to promote energy-saving practices
AGL has formed a partnership with Saveful, an Australian app designed to assist households in turning everyday ingredients into meals, with the aim of promoting energy-saving practices in the kitchen.
Federal Court issues $30.4 million in penalties for Captain Cook College over unconscionable conduct
The Federal Court has mandated Captain Cook College, its parent company, Site Group, along with its former CEO and COO, pay more than $30 million in penalties for systemic unconscionable conduct and making false or misleading representations to students that led them to chalk up more than $60m in debt.
Twisties releases sour blueberry flavour, leans into Y2K-aesthetic campaign
Twisties has introduced a new limited-edition flavour, Sour Blueberry, which features a distinctive tongue-turning blue effect. The campaign for this new product is spearheaded by VaynerMedia and Mango Communications, aiming to capture the attention of Gen Z and Millennials by leveraging Y2K aesthetics and nostalgia.