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Impulse buying surge: 80% of Aussies make in-store impromptu purchases

A recent survey initiated by international tech company ShopFully has revealed that 80% of Australian adults have made an impulse purchase in-store since the beginning of 2024, with 36% doing so in the past week. The survey was conducted with a nationally representative sample of 1,044 Australians aged 18 years and older in early July 2024.

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Cashrewards acquires Little Birdie

Cashrewards has announced the acquisition of Little Birdie, a shopping companion platform powered by advanced technology. This move is part of Cashrewards’ mission to become the ultimate shopping companion for Australian consumers.

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