KPMG is muscling up in its own brand and marketing masterplan in a bid to distance itself from PwC’s tax leak scandal, “create a bit of space between us and our competitors” and remind the market that the big four consulting groups “are not all the same”, according to Sudeep Gohil. Taking on the broadening remit for the firm as “partner in charge of brand and marketing”, Gohil remains a partner in KPMG’s Customer unit and was a former creative agency strategy director with US-based Wieden & Kennedy and ex-CEO at Droga5 ANZ before it died and was resurrected by Accenture Song in recent weeks after its rebrand of The Monkeys.
Author: admin
‘Better than any form of cold advertising on a social media platform’: Why rainboots maker Merry People is dancing to an affiliate marketing tune
Merry Boots GM James Smith came into the business as finance chief with zero marketing experience. But he could see over-reliance on social media for growth risked backfiring – and the power of a listicle article in The New York Times spruiking its rainboots as some of the best around gave the brand confidence affiliate marketing wasn’t just a dirty word or about discounting. Today, partnerships account for over 10 per cent of revenue in the US and high single-digits in the UK – one-third of total revenue for the business – and have proven a critical way of building not only brand discovery but credibility outside Australia, says Smith. Even as it steps into cashback offers to win over younger demos, he’s insistent there isn’t a reduced-price boot yet in sight.
ACCC takes Woolworths and Coles to court over alleged misleading discount claims
The ACCC is taking retail giants Woolworths and Coles to the Federal Court over alleged misleading consumer claims for their respective ‘Prices dropped’ and ‘Down Down’ marketing programs.
Domain leverages suburb insights to spotlight homebuyer tradeoffs in new OOH campaign
Domain has partnered with Howatson+Company to launch a new campaign aimed at helping Australians navigate the complex housing market.
Telstra’s ‘Wherever we go’ campaign: A shift from corporate to creative
Telstra has officially taken the wrappers off its new brand platform, ‘Wherever we go’, marking a shift from its previously more corporate image. The campaign includes a whimsical animated film titled ‘Duet’, created by Oscar-nominated animation duo, Smith and Foulkes.
Selleys seals P&G marketer as new head of global marketing
Former P&G marketer, Endi Asmira, has taken the reins as the new head of global marketing for the Selleys brand at DuluxGroup.
Mandatory Food and Grocery Code of Conduct draft lands; promising maximum fines exceeding $10m
The Government has put out the first exposure draft to introduce a Mandatory Food and Grocery Code in Australia and is now calling for responses.
JB Hi-Fi picks Amperity CDP to drive first-party data strategy
Australian home entertainment retailer JB Hi-Fi has chosen Amperity’s AI-powered Customer Data Platform (CDP) to drive its first-party data strategy. The partnership aims to bolster JB Hi-Fi’s commitment to building a robust data foundation for automated orchestration, intelligent segmentation, and predictive modelling.
Antitrust trial: Google’s ad monopoly a threat to publishers and advertisers alike?
Google’s grip on Google ad supply and delivery severed a monetary lifeline and damaged the Daily Mail’s ability to invest in journalism, a top exec told the antitrust trial yesterday.
Hwei Loke steps us as head of Amazon Prime Video in ANZ
Amazon has reshuffled its Prime Video leadership in Australia and New Zealand, naming former head of marketing Hwei Loke as head of Prime Video in the region.