McDonald’s has launched a new promotional campaign for its McSmart Meal, developed in collaboration with DDB Sydney. The McSmart Meal offers customers the ability to personalise their meal selections, featuring a Cheeseburger, Small Fries, and a Small Soft Drink – customers can then add one of one of four sides.
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JB Hi-Fi reports strong half-year results following E&S acquisition
JB Hi-Fi Limited has published its half-year financial results, recording a 9.8 per cent growth in sales to $5.67 billion, driven in part by the acquisition of a 75 per cent stake in E. & S. Trading Co. (Discounts) during the period. During that period, ended December 31, 2024, JB Hi Fi’s earnings before interest and tax (EBIT) rose by 8.6 per cent to $419.9 million, while net profit after tax (NPAT) saw an 8.0% increase, amounting to $285.4 million. Earnings per share also climbed by 8.0%, reaching 261.1 cents per share.
Coles recruits new GM of data and intelligence
Caroline O’Brien has been appointed as the General Manager of Data and Intelligence at Coles, leading the supermarket giant’s Data, Advanced Analytics, and Innovation teams within Coles’ Technology function.
Google joins Meta, Amazon in rolling back DEI recruitment targets
Google is the latest US corporation to dial back its diversity, equity and inclusion (DEI) policy, this week informing staff of the decision abandon diversity targets in its recruitment process.
Banked and NAB introduce Pay by Bank for Amazon Australia
Banked has partnered with National Australia Bank (NAB) to introduce Pay by Bank, known as PayTo, at the checkout on Amazon’s Australian online store. This collaboration aims to provide Amazon.com.au customers with a cardless payment option.
Rebel’s ‘Football is Everything’ campaign unites Australian codes
Rebel has unveiled a new campaign titled ‘Football is Everything’ in collaboration with creative agency The General Store. The initiative seeks to celebrate the diverse and personal meanings of football across various codes in Australia, including Aussie Rules, Rugby League, Rugby Union, and Soccer.
Consumers rate contextual ads over tracking-based alternatives, finds GumGum
New research from contextual advertising company GumGum has suggested that consumers have a preference for contextually relevant advertisements over traditional tracking-based alternatives.
CMO Awards 2025 nominations now open: Leadership, business growth contribution key pillars
The first-ever CMO Awards, powered by Mi3, are now officially open for nominations. From demonstrating effective marketing strategy and business influence, to exhibitions of data-driven decision-making commercial impact and people leadership, this recognition program is all about showcasing the vital role marketing leaders play in delivering business growth.
Woolworths loses market share, grocery dollars in Victoria thanks to industrial action
Woolworths has experienced a significant decline in market share in Victoria, with a 6.6% drop recorded for December 2024 compared to the same period in 2023, as a result of industrial action by the supermarket giant’s industrial action
Sanitarium’s Weet-Bix campaign reignites nostalgia with Mary Fowler
Sanitarium Health Food Company has unveiled a new advertising campaign for its Weet-Bix brand, collaborating with agency 303 MullenLowe.