McDonald’s Australia has teamed up with Netflix to launch a world-first Squid Game Meal as part of the ‘Dare to Play’ campaign. The campaign, orchestrated in collaboration with OMD and Akcelo, coincides with the release of Squid Game season two on Boxing Day.
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Freelancer.com elevates Marko Zitko to global director of marketing & communications
Freelancer.com has promoted Marko Zitko to the role of Director of Marketing & Communications. In this new role, Zitko will oversee all brand marketing, communications, and investor relations for the freelancing and crowdsourcing marketplace globally.
Foxtel Group’s head marketer retires post Balboa relaunch
Foxtel Group’s Michael Nearhos will retire in 2025 after three and a half years as the cable TV and streaming business’ executive director of marketing and creative.
Moments debuts AI-powered chatbot and loyalty club, pioneering in sexual health and wellness
Australian sexual health and wellness brand, Moments, has debuted its first AI-powered chatbot, BlissBOT, and customer loyalty club, Bliss Club.
‘If you’re forced into budget cuts, cut off geographies for marketing and see how palatable that is’: Uber, Guzman Y Gomez CMOs on ring-fencing, risk-taking – and what not to do in the boardroom
Selling marketing’s worth while avoiding selling success every time, along with how to work with boards now obsessed by risk, were key imperatives marketing leaders from Guzman y Gomez and Uber, along with one non-executive director, tackled on a panel at the launch of the CMO Awards, powered by Mi3. In a discussion that reflected the very nature of elevating marketing’s stature in business and its role in powering growth, the trio were quick to agree challenge is the mother of opportunity if you’re able to reframe macro-economic conditions – and trust your gut as well as data some of the time.
Ex-Amazon, Adidas, Unilever bosses feature in top trending ‘Buy Now’ Netflix film on marketing’s next big problem – fast consumption has overwhelmed dumping grounds, packaging recycling ‘lies’ rampant
Last weekend Netflix’s #2 trending title in Australia underlined just how good marketing and product teams in fashion, FMCG and consumer tech have got at triggering desire to the extent executives who worked for – and ran – some of the biggest names in consumer goods and ecommerce globally now say convenient consumption brought about by the ecom revolution is producing such an increase in waste it’s choking countries designated for dumped re-use and recycling – literally. Company presidents, top marketers, UX designers and even Unilever’s former CEO outline the impact of industry mastering the science of consumption for growth strategies that have already busted the thresholds for planetary trash. It’s a perplexing conundrum going mainstream if the popularity of the Netflix film is any signal.
The Star Gold Coast to Host CMO ANZ Summit 2025 in Broadbeach, Queensland
David Jones has launched a mobile app for iOS and Android devices as part of the department store’s tech transformation strategy that will see it investing $65 million over the next three years.
TAL promotes Alexis Denby to lead new Growth and Consumer team
Life Insurance brand TAL has appointed Alexis Denby to head up its newly formed growth and consumer team as general manager of consumer and growth, report directly to Gavin Teichner, the newly joined chief executive – Individual Life.
Kraft Heinz consolidates creative with TBWA in ANZ
Kraft Heinz Australia and New Zealand has selected TBWA as its integrated creative agency of record following a competitive pitch process.
The rise of the fractional CMO: The exec gig economy freeing marketers from meetings, politics and baggage to focus on craft – and why more are piling in
It’s a burgeoning executive workforce that marketing talent makes up the lion’s share of right now: Fractional is a global resource modelling approach quickly gaining momentum both for the low-risk impact it delivers companies large and small operationally and strategically, as well as for the flexibility it gives executives to exercise their craft without the burden – and politics – that come with being a FTE. It’s especially appealing to experienced marketers who want to practice the “magic and dazzle” of marketing and stay accountable and hands-on inside an organisation while controlling their own hours, says experienced marketer and fractional CMO success, Taz Bareham. And as complexity of CMO remit and growth expectations accelerate, a host of new curated ‘proto agencies’ are showing up, providing a smorgasbord of CMO skills and experiences on tap, such as CMO Syndicate and Tumbleturn’s Fractional CMO practice. In Mi3’s latest podcast, we get the lowdown on why fractional executives are only expected to keep growing their share of the jobs pool, even as the challenges of definition, charging models, expectations of marketing and of a fractional workforce remains a moving feast.