Queensland University of Technology (QUT) executive director of marketing and communications, Xavier Amouroux, is stepping down from the post after a seven-year tenure to join the QIMR Berghofer Medical Research Institute in Brisbane.
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Growth goals: Wheelchair Rugby Australia eyes biggest season yet as Foxtel Media lines up broadcast sponsors
Wheelchair Rugby Australia has come a long way since it split away from a multi-sport governance system five years ago, and CEO Chris Nay counts a commercial broadcast partnership with Foxtel Group as the key lever in that trajectory. Foxtel Media’s Mark Frain and Martin Medcraf have pulled strings behind the scenes to put Nay and his team in front of big name clients, with the countdown on to WRA’s biggest milestone yet – a major international competition hosted in Adelaide next year. With the sport’s high costs and difficult logistics to contend with, securing a full slate of sponsors on board will be critical to fuelling future growth. Which is why Foxtel is spreading the play, and per Medcraf, the opportunities for brands to score some big wins are plentiful.
Global ad spend to crack US$1trn in 2024 amid regulatory uncertainty: WARC
The latest WARC data has projected global advertising expenditure to increase by 10.7% this year to a total of $1.08 trillion, marking the strongest growth rate in six years and the largest absolute rise on record, if the post-Covid recovery of 2021 (+27.9% year-on-year) is excluded.
Analytic Partners, Ipsos MMA top Gartner MMM Magic Quadrant, Fractal Analytics lags
Analytic Partners followed by Ipsos MMA have led the way in Gartner’s inaugural Magic Quadrant for Marketing Mix Modelling Solutions (MMS), scoring the highest marks to become both leaders and visionaries in the field.
Analytics Partners, Ipsos MMA top Gartner MMM Magic Quadrant, Fractal Analytics lags
Analytics Partners followed by Ipsos MMA have led the way in Gartner’s inaugural Magic Quadrant for Marketing Mix Modelling Solutions (MMS), scoring the highest marks to become both leaders and visionaries in the field.
Temu takes 20% share in Australia’s retail market share, outpacing eBay: Fonto
New data from Fonto reveals that for the first time since its Australian launch, Temu has overtaken eBay in total market share of pure play Online Retailers.
PepsiCo joins Shift 20 Initiative, commits to boosting disability inclusion in Australian marketing
PepsiCo Australia is the latest big brand to join the Shift 20 Initiative, a movement aimed at enhancing disability inclusion and representation in the Australian marketing landscape.
Chobani Australia announces new GM marketing, sciences and innovation
Chobani Australia has revealed new leadership appointments, with Connie Biviano taking on the role of General Manager of Science & Innovation and Ellie Vince stepping in as General Manager of Marketing.
CommBank data predicts holiday sales boost for small businesses
New data from CommBank suggests a promising holiday season for small businesses, with an expected sales boost off the back of a bumper Black Friday and Cyber Monday promotional period as well as rush by consumers to engage in fun experiences including cinema, books, amusement parks and novelties.
Perth Festival unveils new branding and summer campaign via Hypnosis
Perth Festival, Western Australia’s premier arts festival, has refreshed its brand and launched a new brand and summer campaign via Hypnosis.