Bega and its recently appointed agency The Royals, have unveiled the first masterbrand campaign for Bega Group’s flagship brand, Dairy Farmers. The campaign, themed around the word ‘Oomph’, seeks to encapsulate the essence of what Dairy Farmers delivers to Australians daily.
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MYOB uses its CDP to turbocharge experimentation and delivers a 20% re-engagement rate on abandoned carts
Australian accounting software powerhouse MYOB was a pioneer in the use of customer data platforms (CDPs) in Australia. Even a decade later, the technology is still delivering new and impressive benefits, and equipping the brand for a new stage of technology innovation: Personalisation at scale.
Penfolds Grange redesign for young rich set pays off; Mad Paws slips pets between the sheets – the data, macro trends and loyalty powering retail CX rethink
There were audible gasps when the Treasury Wine Estates board saw the first non-red Penfolds Grange gift box designed by creative collaborator, Japanese artist, Nigo, earmarked for the ever-younger luxury market. But as chief data and technology officer, Kate Whitney, points out, all the consumer insights, demand zone mapping, consumption occasion trends, moments and retail markers make it plain: Disrupting the wine category by building cultural credibility and meeting changing retail experience expectations is critical if Penfolds is to win against declining wine preferences. The former CMO joined Mad Paws CEO, Justus Hammer, plus FiftyFive5 head of cultural forecasting, Michelle Newton, to debate the facets of future retail and changing consumer views of value on a panel at the recent SXSW Sydney event.
AI, data unification and loyalty programs top Forrester 2025 B2C marketing and CX trends predictions
A struggle for consumer brand loyalty due to slowing economic growth across APAC along with the displacement of 100,000 global frontline agents thanks to Gen AI are among Forrester’s top predictions for B2C marketing and CX in 2025.
54% of Aussie creators are using AI, reveals Social Soup’s latest research
Social Soup has released fresh research on the use of Artificial Intelligence (AI) in content creation, finding 54% of Australian creators are utilising AI in their content creation process, and 20% using it on a weekly basis.
General Mills’ Latina Fresh, Ford Dealer Network join WNBL as major partners for 24/25 season
General Mills’ local food brand, Latina Fresh, as well as the Ford Dealer Network, have both been announced as a Major Partner for the Women’s National Basketball League (WNBL) for the 24/25 season.
ANZ wraps creative pitch, banks on Leo Burnett
ANZ has appointed Leo Burnett as its new creative agency of record, wrapping up a drawn out pitching process first announced publicly by the bank in May.
Trust crisis: 68% of Aussies won’t buy from brands they don’t trust, according to Twilio 2024 consumer study
Twilio’s 2024 Consumer Preferences Report reveals a significant trust issue among Australian consumers, with 68% stating they would not purchase from a brand they do not trust. The report, based on a global survey of 3,900 consumers, including 300 Australians, highlights the importance of trust in brand-consumer relationships.
Hoyts unveils new and improved app for loyalty members
Australian cinema chain Hoyts has unveiled a new app exclusively for its Rewards loyalty members.
QBE latest insurer to face Federal Court proceedings over allegations of misleading discounts
The Australian Securities and Investments Commission (ASIC) has initiated Federal Court proceedings against QBE Insurance, alleging the company misled customers about the value of discounts offered on certain general insurance products.