Employment Hero, an Australian tech unicorn, is expanding its marketing team with new hires including Matthew Poulier from Cashrewards, Paul Smith from Amazon and John Carroll from X (formerly Twitter).
Author: admin
Robert Irwin joins forces with G’day Parks to boost brand’s marketing efforts
Australian celebrity and wildlife advocate, Robert Irwin, has teamed up with G’day Parks, the country’s largest holiday park network.
Clemenger BBDO’s sweet strategy for Bowel Cancer Australia: 3D printed chocolates
Clemenger BBDO has launched a unique Valentine’s Day campaign for Bowel Cancer Australia, using 3D printed chocolates to raise awareness of early-onset bowel cancer, the deadliest cancer for people aged 25-44.
Sarah Ryan takes the helm as head of marketing for Max Brenner Australia
Sarah Ryan has been appointed as the new Head of Marketing for Max Brenner Australia.
An immersive ride: The tough decisions, brand vision, digital innovation, technology spend and heritage tapped to turn Sydney’s Luna Park into an experience destination – and the money the CEO is saying no to
Luna Park Sydney’s chief, John Hughes, is on a mission to turn the art deco amusement park, visited by 1 million people a year, into Australia’s top experience destination. To do this, he’s already spent $15m on world-leading immersive experience capability and is now opening the door to creators from local musicians to major US studios to give a broader cohort of visitors reason to come and then stay longer onsite. He’s also making tough commercial decisions, bumping out punk rock bands and 40+ concerts per year, saying no to traditional conferences and hundreds of functions, and culling staff. It’s pivoted away from siloed business units it wasn’t expert in, Hughes says, to elevate and diversify the core amusement park offering in a way that appeals to price conscious consumers and the desires of today’s Instagram generation. Not everybody gets it – and early reviews have not all been positive. Yet the aim is not to create a “tech mecca”, with big money also being spent on refurbishing the Wild Mouse and honouring Luna Park’s rare art deco buildings and brand via content to ensure the future remains anchored in its 1930s roots.
Crunch overcooked? APAC marketing chief says no slowdown as Uber plots grocery surge, ads business ramps up with attention, Carshare bids to cull 1m cars by 2029 – and why flipping ‘crazy’ performance for brand pays
At one point “the performance marketing [team’s] main KPI was actually how much investment they could deploy,” says Uber APAC marketing boss Andy Morley. “The mandate was spend, spend, spend … It was getting crazy.” But then they realised it wasn’t actually working. Then they flipped hard to brand – well above Binet & Field’s 60:40 heuristic – and powered to delivery market leader. Today Morley says both Uber’s rideshare and food business has seen no slowdown despite squeezed wallets. Now it’s driving into grocery and beyond with another brand-powered push: “Pianos delivered in one hour” are the CEO’s mandate. For its rides business, removing 1 million of Australia’s second cars within five years is the target and Morley says growth – and consumer behaviour change – is rapidly underway. Uber’s moves into trains, planes and buses in the UK could signal the shape of things to come. Meanwhile Uber’s ads business is starting to motor. Drinks and entertainment advertisers in particular are tapping people on the way to bars and on their way home. Morley thinks a shift to attention over increasingly challenged reach and frequency metrics will shape both Uber’s own spend – and the media dollars it seeks from advertisers.
Crunch overcooked? APAC marketing chief says no slowdown as Uber plots grocery surge, ads business ramps up with attention, Carshare bids to cull 1m cars by 2029 – and why flipping ‘crazy’ performance for brand pays
At one point “the performance marketing [team’s] main KPI was actually how much investment they could deploy,” says Uber APAC marketing boss Andy Morley. “The mandate was spend, spend, spend … It was getting crazy.” But then they realised it wasn’t actually working. Then they flipped hard to brand – well above Binet & Field’s 60:40 heuristic – and powered to delivery market leader. Today Morley says both Uber’s rideshare and food business has seen no slowdown despite squeezed wallets. Now it’s driving into grocery and beyond with another brand-powered push: “Pianos delivered in one hour” is the CEO’s mission. For its rides business, removing 1 million of Australia’s second cars within five years is the target and Morley says growth – and consumer behaviour change – is rapidly underway. Uber’s moves into trains, planes and buses in the UK could signal the shape of things to come. Meanwhile Uber’s ads business is starting to motor. Drinks and entertainment advertisers in particular are tapping people on the way to bars and on their way home. Morley thinks a shift to attention over increasingly challenged reach and frequency metrics will shape both Uber’s own spend – and the media dollars it seeks from advertisers.
Carsales parent Car Group reports stellar half-year results, citing transformative acquisitions and strong performance
CAR Group Limited has reported robust half-year results for the period ending 31 December 2023, showing double-digit growth in both revenue and earnings across all key markets.
Poor customer service costs Australian businesses $74bn annually – streamers, supermarkets, online stores best performers
Australian businesses are losing an estimated AU$74 billion annually due to poor customer service, according to new research by Qualtrics. The study reveals that local consumers are increasingly reducing their spending after experiencing subpar service.
Adidas launches global campaign to inspire grassroots teams and combat negative pressure in sport
Adidas has unveiled a new global campaign, ‘You Got This’, aimed at inspiring grassroots sports teams and helping individuals overcome the impact of negative pressure in sport.