News Corp-controlled REA Group is reaping the benefits of a long-term CX investment strategy, with some key metrics powering by an order of magnitude. The firm was the first to combine Tealium’s CDP and Braze’s customer engagement platform – and the likes of Kmart have since followed. As well as soaring conversions and clickthroughs – and the Holy Grail of personalisation at scale – Audience and Marketing GM Sarah Myers says the stack now driving earned media she estimates is worth circa $10m a year.
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Unilever embraces micro-bite ice creams as the new snacking trend wins favour with Gen Z
Unilever has launched the first Magnum bite-sized Bon Bons, joining the likes of Ben & Jerry’s and Yasso in embracing a growing shift in the snacking category towards smaller, more frequent meals throughout the day.
WeAre8 teams up with Doritos and Berocca to tackle mental health with ad donation
WeAre8 is joining forces with brands Doritos and Berocca to address mental health issues by sharing 4% of their media investment with charities each time a person views their ads on the social platform.
QMS and Samba TV reveal first cross OOH/TV viewership clients
Energy Australia, financial service providers and food services brands have been among the first to jump on a new offering from QMS and Samba TV that merges digital out of home (DOOH) advertising with granular TV viewership data.
Federal Government cracks down on ‘shrinkflation’ in latest hit against the supermarkets
The Federal Government is taking its latest step in scrutinising Australia’s supermarket and retail sector and announced plans to take decisive action against the practice of ‘shrinkflation’.
Social media provides vital lifeline for youth mental health, reveals ReachOut study
In the midst of Australia’s debate on whether to introduce age limits on social media platforms, ReachOut has unveiled a research showing 73% of social users are turning to social media platforms for mental health assistance.
OzTAM taps Snowflake’s Data Clean Rooms to integrate BVOD audience data into single VOZ dataset
Australian commercial TV measurement alliance OzTAM has partnered with AI Data Cloud company, Snowflake, to leverage its Data Clean Rooms for VOZ Streaming data enablement solution.
Big Red Group partners with Welcome to Country to boost Indigenous tourism
Experience marketplace Big Red Group has partnered with Welcome to Country, a non-profit organisation that helps First Nations entrepreneurs to monetise their cultural products and services through an online marketplace.
Unilever triples gaming spend to engage new consumers in personal care brands
Unilever has tripled its marketing investment in the gaming sector over the past three years, leveraging partnerships with platforms such as EAFC, Fortnite, Roblox, and Minecraft to engage new consumers for its Personal Care brands.
Revealed: Alarming leakage of sensitive data from Real Time Bidding exposes Australia’s defence personnel and political leaders to blackmail by foreign actors
Sensitive personal information regarding Australian defence personnel and political leaders is being leaked via ad exchanges and the digital advertising supply chain – and potentially accessed by foreign states and non-state actors, raising grave national security concerns.