Former P&G marketer, Endi Asmira, has taken the reins as the new head of global marketing for the Selleys brand at DuluxGroup.
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ACCC takes Woolworths and Coles to court over alleged misleading discount claims
The ACCC is taking retail giants Woolworths and Coles to the Federal Court over alleged misleading consumer claims for their respective ‘Prices dropped’ and ‘Down Down’ marketing programs.
‘Better than any form of cold advertising on a social media platform’: Why rainboots maker Merry People is dancing to an affiliate marketing tune
Merry Boots GM James Smith came into the business as finance chief with zero marketing experience. But he could see over-reliance on social media for growth risked backfiring – and the power of a listicle article in The New York Times spruiking its rainboots as some of the best around gave the brand confidence affiliate marketing wasn’t just a dirty word or about discounting. Today, partnerships account for over 10 per cent of revenue in the US and high single-digits in the UK – one-third of total revenue for the business – and have proven a critical way of building not only brand discovery but credibility outside Australia, says Smith. Even as it steps into cashback offers to win over younger demos, he’s insistent there isn’t a reduced-price boot yet in sight.
Mandatory Food and Grocery Code of Conduct draft lands; promising maximum fines exceeding $10m
The Government has put out the first exposure draft to introduce a Mandatory Food and Grocery Code in Australia and is now calling for responses.
Domain leverages suburb insights to spotlight homebuyer tradeoffs in new OOH campaign
Domain has partnered with Howatson+Company to launch a new campaign aimed at helping Australians navigate the complex housing market.
Telstra’s ‘Wherever we go’ campaign: A shift from corporate to creative
Telstra has officially taken the wrappers off its new brand platform, ‘Wherever we go’, marking a shift from its previously more corporate image. The campaign includes a whimsical animated film titled ‘Duet’, created by Oscar-nominated animation duo, Smith and Foulkes.
JB Hi-Fi picks Amperity CDP to drive first-party data strategy
Australian home entertainment retailer JB Hi-Fi has chosen Amperity’s AI-powered Customer Data Platform (CDP) to drive its first-party data strategy. The partnership aims to bolster JB Hi-Fi’s commitment to building a robust data foundation for automated orchestration, intelligent segmentation, and predictive modelling.
Antitrust trial: Google’s ad monopoly a threat to publishers and advertisers alike?
Google’s grip on Google ad supply and delivery severed a monetary lifeline and damaged the Daily Mail’s ability to invest in journalism, a top exec told the antitrust trial yesterday.
Hwei Loke steps us as head of Amazon Prime Video in ANZ
Amazon has reshuffled its Prime Video leadership in Australia and New Zealand, naming former head of marketing Hwei Loke as head of Prime Video in the region.
An invitation to play: Stan delivers multicultural marketing effort to drive up international Olympics viewing with CulturalPulse; CMO cites one in seven tuning into international channels
A dedicated, multi-channel marketing campaign to engage Australia’s culturally and linguistically diverse (CALD) consumers helped Stan firstly get one in 10 viewers tuning into its 2024 Paris Olympic coverage to watch one of eight dedicated international, in-language streaming channels. Even more importantly, the 2.5 million campaign impressions delivered via agency partner, CulturalPulse, which stirred up word-of-mouth, saw this figure grow to one in seven over the course of the tournament, helping generate a hefty 50 per cent uptick in sports subscribers during that time. For Stan CMO, Diana Ilinkovski, the results speak volumes around how the streaming service can continue to find growth by tapping Australia’s multicultural consumers not only around sports content, but broader entertainment programming. For CulturalPulse CEO, Reg Raghavan, it’s a strong example of an approach that recognised the distinctive collective versus individual attributes of multicultural communities, had a creative eye for the sports and athletic stars that resonate most (cue Greek NBA basketball stars), and demonstrated just how much brands need to invite – not just reach – CALD consumers to win them over.