The Australian market finally has a launch date for VOZ trading, with OzTam confirming that the new currency will officially come into effect from Sunday 29 December 2024.
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Cover-More unveils refreshed brand identity, aiming to shift perception of travel insurance
Cover-More Travel Insurance, Australia’s leading travel insurance and assistance provider since 1986, has unveiled a refreshed brand identity.
Environment Victoria, Comms Declare follow up Masterchef Australia’s gas sponsorship criciticisms with report alleging industry’s detrimental impact on energy users
Environment Victoria and Comms Declare is continuing its fight against Australia’s energy sector, releasing a new report titled alleging the gas industry is working against the interests of energy users. It comes as YouGov commissioned research shows nearly three in four voters supporting health warnings on gas appliances and 63% want eco labels on appliance advertising.
Brand trust takes centre stage in the age of information overload: Intuit Mailchimp
Intuit Mailchimp has released a new report titled ‘Brand Trust in the Age of Information Overload’, revealing that brand trust and connection (46%) is the number one factor that drives sales with Australian shoppers.
Unilever and Samsung join forces to find ways to innovate laundry experiences
Unilever Home Care brands, Dirt Is Good (Persil) and Comfort, is teaming up with Samsung on plans to revolutionise the future of home laundry by combining the tech of powder and liquids with the tech of washing machines.
Twitter’s rebrand to ‘X’ struggles to take flight here and globally, finds new study
Twitter’s rebrand to ‘X’ is yet to gain widespread acceptance among businesses with nearly nine in 10 consumers globally still referring to the platform by its former name, a new Omnisend survey reveals.
Apocalypse not now: Google’s cookie rug pull points to ‘deprecation by default’ but market has already moved on – and regulators are lining up
Four years in, Google has officially pulled the rug on cookie deprecation. Consensus is Google read the runes on the upcoming report from the UK Competition and Markets Authority (CMA) report in the UK and factored in the DOJ’s anti-trust case that kicks off in September. Mi3 spoke to brand, media, agency, and regulatory leads to gauge the impact for marketers and the supply chain – and they see deprecation happening by default, and trouble brewing for Google either way. Meanwhile, the market has already moved on to first-party approaches because cookies were “leaving money on the table”. But there are questions about how Google implements consent opt-ins or opt-outs, and risks of marketers getting caught out by ignorance of where cookies operate as local privacy laws change.
Optus attempts to restore network confidence with no-cost, no-commitment 7-day mobile trial
Optus is launching a no-cost, no-commitment 7-day mobile network trial for Australians as a marketing play designed to drive more confidence in its network following the massive data breach and network outages that took over mainstream headlines in the least three years.
‘Agencies get it, marketers were the missing link’: How cliché and heuristics left brands missing 40% of buyers
Regional media spend is holding up amid broader market grind – and a new trade campaign is landing, challenging marketer bias and opening doors for Boomtown’s publisher-TV-audio collective. Now sales teams from Southern Cross Austereo, WIN Television, Seven Network, ACM, ARN, Nine, News Corp Australia and Imparja Television need to show what they’re made of and extract best bang from marketing buck, says Boomtown chair Brian Gallagher.
Achieving creative scale with effectiveness: VP and CMO of Amaysim tout agile mindset, bold creative flair and relentless value as delivering 25 per cent growth in three years and the foundations for product expansion success
As Optus has suffered the effects of massive data breaches and network failures, Amaysim has flourished. It’s delivered 25 per cent growth since being acquired by the larger telco in 2021, and was behind 108,000 of its parent company’s 116,000 new mobile customers in the year to 31 March 2024. Now the value brand, which has 1.5m customers and is recommended by nine in 10 of them, has its sights on becoming a full-service telco with NBN services incoming. It’s part of a clear growth strategy around the core business of connecting, says recently installed VP, Vir Inder Nath. It’s also arguably a decision reflecting learnings from a previous misstep into utility services. Supporting the challenger mindset and growing product line is a commitment to dialling creativity and effectiveness in parallel, says CMO, Peter MacGregor. Latest examples under his rein include Amaysim’s first in-house created stop animation campaign (yes, another telco going there) as well as personalisation focused firmly on delivering existing customers more value and relevant content.